EZ Show and Marketing Team One, Inc. Team up to Dominate Narrowcasting Market in US
Seattle, WA -- EZ Show LLC, a multimedia production and distribution company and Marketing Team One, Inc. (MTOI), a sales and executive marketing enterprise, have solidified their agreement to cooperatively deploy networked LCD screens in retail stores, for the narrowcasting of content. This content will be a combination of 50% programming and 50% advertisements, delivered in split-screen style, complete with ticker.
Retailers want digital signs to inform customers about goods, services, and in-store specials, instead of traditional paper signs that are static, expensive and also quickly become outdated. The digital sign incorporates a dynamic look that is appealing to consumers, with efficiency and versatility.
With the changing face of advertising moving from print, television and radio, to more digital delivery on the Internet and handheld devices, the large LCD screens in public spaces will catch on with digital media becoming the new standard of reaching consumers in a more relevant way. As a result, advertising will actually have a greater impact in our lives, because each of us will get to choose it and use it when we need it.
Consumers enjoy relevant content individualized to each location, combined with information, entertainment, and in-store specials, giving them “something to do while waiting in line,” says EZ Show President, Bernie Day. “We are providing a balance between what advertisers and shoppers want”.
EZ Show focuses on its core competency of creating and delivering content, while MTOI identifies and procures retail destinations that deliver multitudes of active shopper’s eyeballs. Currently there are over 10,000 locations in the MTOI pipeline, with 100,000 locations planned over the next two years.
MTOI President, Eric Bauman, is eager to move LCD screens into retail outlets, recognizing that this move is just the beginning of “Out of Home” (OOH) advertising in the emerging digital screen/narrowcasting arena. The drive to capture real estate is on, Mr. Bauman says. “Our sales executives are former CEO’s, with a history of providing profitable business solutions at the decision maker level of our target market, allowing us to take the leadership role in this developing opportunity”.
ABOUT EZ SHOW:
EZ Show LLC (EZ Show) is a leading provider of Out of Home (OOH) advertising solutions through its innovative in-store retail media network. In-Store Retail advertising is one of America’s fastest-growing new alternative media and EZ Show has a unique comprehensive package of screen placement, software, networking and dynamic content. The Company also creates video ads for online distribution it its video ad shopping directory, offering a multimedia way to present goods and services compared to common text ads. EZ Show produces its own content at its studio located in Seattle. The Company can be contacted through its toll-free number: 877-848-9838 or visit www.ezshownetwork.com.
ABOUT MARKETING TEAM ONE:
Marketing Team One, Inc. (MTOI) brings new technology to the marketplace. MTOI makes available the strength of an established global sales and marketing team to emerging technologies and remains positioned at the forefront of an exploding digital technology market. Through current strategic alliances, MTOI will provide cost-effective means to not only meet but exceed public need. The Company can be contacted at its Global Headquarters in Austin, Texas at 512-567-8362 or visit the corporate website at: www.marketingteamone.com.
- Contact Information
- Bernie Day
- EZ Show
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