Bad Habits Easy to Recognize But Hard to Break, eDiets.com(R) Survey Finds
Only Five Percent of Respondents Eat Healthy by Choice; Nine Percent Go to the Gym But ’Hate It’
DEERFIELD BEACH, FL -- 01/04/2005 -- Think you have bad habits? You’re not alone. In a survey released this week by eDiets.com, Inc. (NASDAQ: DIET), a leading online diet, fitness and healthy living destination, a whopping 81 percent of respondents acknowledge the harm their unhealthy habits cause them, with the severity of responses ranging from “I’m beginning to feel the negative effects on my body” to “it really limits what I can do.”
Heading the list of these bad habits is overindulgence; 58 percent admit that they eat more unhealthy food than they should, and most acknowledge that it happens “far too often -- I need serious help.” Only 5 percent eat healthy because they “want to.” Working out is not a big favorite either, with 70 percent of respondents reporting very little to no gym time at all. However, 9 percent do go to the gym but “hate it.”
The habits that cause the greatest shame are also those that significantly affect dietary health and physical fitness: eating poorly, eating too much, and not working out -- often in combination. Nearly half of respondents, 46 percent, express fear at how their bad habits may be influencing their children, most recognizing that “they look up to me and I should do better.”
When asked why they have bad habits, 24 percent bluntly say they’re “just lazy -- it’s too hard to be good.” Meanwhile, 28 percent voice a little more introspection: “I’ve always done what makes me happy, rather than what’s good for me.” And another 15 percent lament that “I never realized the problem until it was too late.”
Due to a clear need for change as indicated by these survey results, eDiets.com has designated January as Healthy Living Month (www.eDiets.com/healthyliving) -- an initiative designed to educate and inform consumers on ways to live a healthy lifestyle. This first annual event will provide free resources to help health-conscious Americans build on their New Year’s resolutions and achieve their yearlong health, nutrition and fitness goals.
“We all have habits that we’re not very proud of -- it’s part of being human,” said Susan Burke, eDiets.com Chief Nutritionist. “The key lies in identifying those most detrimental to our health, and within our control to change. January is a perfect time to renew our commitment to healthy living, and eDiets.com’s free Healthy Living Month resources give the tools and information that can help Americans keep their diet and fitness resolutions throughout the year.”
eDiets.com, Inc. (NASDAQ: DIET) is a premier online diet, fitness, and healthy living destination offering professional advice, information, products and services to those seeking to improve their health and longevity. Since 1997 and as of September 30, 2004, over 1.8 million consumers worldwide have become eDiets.com members. Among other honors and awards received, eDiets.com has been named a Forbes spring 2004 “Best of the Web” in the diet and nutrition category, and a PC Magazine “Editors’ Choice” in May 2004.
eDiets.com offers more than 20 personalized online programs including the Atkins Nutritional Approach™, The Slim-Fast® Plan, Trim Kids®, and more than a dozen proprietary Healthy Living plans for those with special needs, including the “Living With Type 2 Diabetes” plan offered in partnership with Bristol Myers Squibb’s ChoiceDM™ brand. The revolutionary eDiets.com|Solutions(SM) program gives all dieters, regardless of their chosen program with eDiets.com or otherwise, support to help them succeed with exclusive access to its wide range of award-winning expert and peer-based online support services, including Online/Anytime Meetings(SM) that provide on-demand expert guidance and inspiration in a streaming video format, among other resources.
Founded in 1996 and headquartered in Deerfield Beach, FL, eDiets.com operates Web sites at www.eDiets.com and www.eFitness.com, and publishes one of the Internet’s leading electronic newsletters with an opt-in circulation base of over 13 million subscribers. eDiets.com also owns eDiets Europe Ltd. (“eDiets Europe”), which operates www.eDietsUK.com in Ireland and the United Kingdom, www.eDiets.de in Germany, and www.eDiets.com.es in Spain. eDiets Europe has also entered into an exclusive licensing agreement with Tesco.com, the world’s largest online grocer and a wholly owned subsidiary of Tesco plc (LSE: TSCO), to use eDiets.com’s personalized diet technology in the U.K. and Rep. of Ireland.
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