What’s On TV And K2 Media Partner For Mobile Service
What\’s On TV K2 Media What’s on TV, the UK’s favourite TV magazine, has joined mobile entertainment specialists K2 Media to launch a new direct-to-consumer mobile service.
The new mobile service features up-to-the-minute TV and sport listings by region, including Sky and Freeview, as well as upcoming soap storylines, the latest TV news and gossip, and expert picks of the day for TV and film. It also has more than 5000 K2 mobile downloads, including the latest ringtones, games, animations and text alerts.
Angie O’Farrell, publishing director of What’s on TV, says: "What’s on TV mobile gives our readers access to the latest TV content, on the go. We have a much-loved and well-established brand and this development further advances What’s on TV’s presence in the digital space, complementing the successful website.”
K2’s managing director, Steve Kitchen, adds: “This is a great partnership that allows both companies to deliver their combined range of content to the consumer, under a fantastic brand. The site clearly reflects the rapidly expanding versatility and use of the mobile device and its increasing position as a genuine form of media in its own right.”
What’s on TV’s mobile service will be promoted across IPC’s TV weekly magazines as well as online at www.whatsontv.co.uk. Users will be incentivised to visit the free service* with regular promotions, including exclusive competitions.
The service can be found at www.whatson-tv.mobi or by texting TV to 80010.
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Notes to editors
* What’s on TV mobile is a free service (network browsing charges apply). The K2 mobile downloads are paid-for elements.
K2 will market the What’s on TV mobile site, and is responsible for the end user design, creation, and hosting of the mobile service. The listings and search information on What’s on TV mobile is provided by TV Genius, the TV search engine and mobile specialist.
About K2 Media
K2 Media is a direct-to-consumer mobile entertainment specialist. Established in 2003, K2 has grown significantly year on year, with the focus on developing its own successful mobile music, content and games brands: Big Chilli, dbm and Last Level. K2 now operates in six countries and delivers a wide range of quality content direct to the customer, in the most open and transparent way possible.
K2 has also worked with high-profile brands and events such as the Rolling Stones’ Bigger Bang European tour, to deliver direct-to-consumer mobile interaction. Previous projects also include two X Factor tours and Rugby Sevens at Twickenham, to name but a few.
What’s on TV on mobile operator portals.
What’s on TV continues its successful relationship with Saffron Digital to expand the on-portal mobile services that it provides to Vodafone, O2 and Orange.
What’s on TV also continues to work with TV search and recommendations specialist TV Genius for both its on-portal and off-portal (direct to consumer) services.
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