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DuPont™ Rynaxypyr® Enters Turkish Market


DuPont Crop Protection’s award-winning insect control chemistry now is available to Turkish farmers. DuPont™ Altacor®, powered by Rynaxypyr®, provides fast-acting, long-lasting protection from pests that damage farmers’ crops. Rynaxypyr® provides a broad spectrum of chewing insect control for fruits, vegetables, other specialty crops, field crops and turf.

To ensure early adoption of this new product for vegetables, the DuPont Turkey Crop Protection team has implemented a marketing and sales strategy aimed at promoting Altacor® to farmers in the local market. A support team has been formed to provide product training to local farmers, and seminars recently were held in different locations in Antalya, Turkey with more than 450 local farmers, sector professionals, end-users and experts in attendance. The team also participated in “Growtech Eurasia 2008,” the top agricultural trade event in the region, which attracted 393 exhibitors from 18 countries and nearly 48,000 visitors.

“Our team is very excited to be able to introduce this innovative product in Turkey,” said Feruza Bayramova, sales manager, DuPont Crop Protection, Turkey, Caucasia & Central Asia. “We are aiming to help Turkish farmers increase their productivity and profitability. We know that it is critical to understand local needs and develop close relationships with our customers. Our efforts around the launch of Altacor® have created a positive momentum that we should encourage and feed by keeping tight contact with the key players in the sector. We are confident in our ability to establish a strong presence in Turkey.”


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