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BMO Mutual Funds and BMO InvestorLine Recognized for Customer Service Make an RRSP contribution through BMO


BMO Mutual Funds and BMO InvestorLine have been recognized for exceptional customer service during 2008 by Dalbar Inc., a premier national research firm which surveys customer service for many investment companies.

For the third year in a row, BMO Mutual Funds ranked highest amongst Mutual Funds companies in Dalbar’s Performance Evaluation of Mutual Funds Service, Annual Rankings and Trending Report, for its service to English and French speaking clients.

BMO Mutual Funds was ranked first Quartile for all 12 months. Dalbar recognized BMO Mutual Funds for being able to attract clients and commit to client retention through their exceptional service, especially during economic and market uncertainty, by using best practices and client experience management software.

BMO InvestorLine placed second in Dalbar’s Direct Brokerage Sales Effectiveness Rankings and Trending Report.

“We are honoured to be ranked as the highest in customer service for the third year in a row,” said Linda Knight, President and COO, BMO Mutual Funds. “It is a tribute to our professionals who work with our customers each and every day in helping them make money make sense. Our message to Canadians is to contribute to your RRSP so you are better positioned to meet your long term financial goals.”

Dalbar Measurement:

Dalbar evaluates the level of service given to investors by looking at a number of metrics including the following:

* Expressing empathy to investor’s concerns, re-framing the current conditions with the investor’s risk profile
* Dedication to client retention, investment time horizon, confirming long term goals
* Positioning the company product line up appropriately

According to Dalbar, with continuing economic challenges affecting investor confidence, now more than ever representatives are instrumental in assisting in retaining client assets and bolstering investor confidence by providing exceptional service. By providing investors with the resources, tools, account solutions and investment service options to help them build solid investment plans, firms are also building the investor loyalty that will play a critical role to success.


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