Qualcomm MEMS Technologies Takes First Steps Toward Bringing Energy-efficient Displays to Handsets with LG Electronics
BARCELONA, Spain - Qualcomm MEMS Technologies Inc., a wholly owned subsidiary of Qualcomm Incorporated (Nasdaq: QCOM), and LG Electronics Inc. (KSE: 066570.KS), a global leader and technology innovator in consumer electronics, today announced an agreement to begin the development of mirasol™-enabled handsets.
As a leading handset manufacturer, LG has in-depth experience in bringing innovative technologies to handset designs. Under the agreement, Qualcomm MEMS Technologies and LG Electronics each commit resources to integrate mirasol displays into one or more LG handsets intended for commercial release. “LG looks for innovations like Qualcomm’s mirasol display that can give us a competitive edge and differentiated user experience our customers have come to expect,” said DooWhan Sang, vice president of LG Electronics. “With the display’s low-power capabilities, LG can see how our customers could be able to take advantage of sophisticated mobile applications for longer periods of time and view it across a range of lighting environments.”
“There is a demand in the marketplace for mobile products that deliver compelling user experiences,” said Jim Cathey, vice president of business development for Qualcomm MEMS Technologies. “We look forward to working with LG Electronics to begin incorporating color mirasol displays in LG handsets. This collaboration signifies the commitment we have toward bringing products to market with LG.”
The nature-inspired mirasol display consumes significantly less power than other display technologies, extending handset battery life and enabling consumers to enjoy greater mobility. Based on reflective technology, Qualcomm’s mirasol displays harness ambient light to create color across a broad range of lighting conditions, including direct sunlight.
To learn more about mirasol displays, please visit www.mirasoldisplays.com
About LG Electronics Inc.
LG Electronics Inc. (KSE: 066570.KS) is a global leader and technology innovator in consumer electronics, home appliances and mobile communications, employing more than 82,000 people working in 114 operations including 82 subsidiaries around the world. With 2008 global sales of USD 44.7 billion, LG is comprised of five business units - Home Entertainment, Home Appliance, Air Conditioning, Business Solutions and Mobile Communications. LG is the world’s leading producer of mobile handsets, flat panel TVs, air conditioners, front-loading washing machines, optical storage products, DVD players and home theater systems.
LG Electronics Mobile Communications Company (LG) is a leading global mobile communication and information company. LG creates handsets that provide an optimized mobile experience to customers around the world with its cutting-edge technology and innovative handset design capabilities. Increasingly, LG is pursuing convergence technology and mobile computing products. LG will continue to take leadership in the mobile communication environment with stylish designs and smart technology. For more information, please visit www.lge.com.
About Qualcomm MEMS Technologies
Qualcomm MEMS Technologies Inc. has developed the industry’s first direct view MEMS display for mobile devices - a true technological innovation that offers low power consumption and superb viewing quality in a wide range of environmental conditions, including bright sunlight. The display works by reflecting light so that specific wavelengths interfere with each other to create color. The phenomenon that makes a butterfly’s wings shimmer is the same principle used in Qualcomm’s mirasol displays. Using advanced MEMS technologies, mirasol displays support Qualcomm’s overall innovation strategy of increasing the capability of mobile devices while minimizing power consumption. Qualcomm MEMS Technologies is headquartered in San Diego, Calif., with offices in San Jose, Calif. and Hsinchu, Taiwan.
Qualcomm Incorporated (Nasdaq: QCOM) is a leader in developing and delivering innovative digital wireless communications products and services based on CDMA and other advanced technologies. Headquartered in San Diego, Calif., Qualcomm is included in the S&P 100 Index, the S&P 500 Index and is a 2008 FORTUNE 500® company. For more information, please visit www.qualcomm.com.
Qualcomm is a registered trademark of Qualcomm Incorporated. mirasol is a registered trademark of Qualcomm MEMS Technologies Inc. All other trademarks are the property of their respective owners.
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