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DHL Delivers Love This Valentine’s Day Season


Plantation, Fla. -- DHL Global Forwarding Exporting Millions of Flowers from Costa Rica, Ecuador and Colombia to North American and European countries; More than 1,410 Tons of Floral Shipments

DHL, the world’s leading express delivery and logistics company, is exporting a wide range of flowers this year from Latin America to customers in the U.S. and around the world this Valentine’s Day season. A combination of vibrant roses, lilies, sunflowers, heliconias, birds of paradise, alstroemerias, hypericum, statis, godetias, follajes, carnations and minicarnations, as well as all the greens that enhance beautiful bouquets will be carefully transported by DHL Global Forwarding.

DHL Global Forwarding has developed specialized services for handling perishables to keep floral shipments cool prior to air transport and immediately upon arrival. DHL plays a key role helping growers primarily based in Latin America get their flowers to consumers and retailers so they arrive fresh and in pristine condition.

From Costa Rica, Ecuador and Colombia, over 1,410 tons (U.S.) of flowers are exported within the two weeks that precede Valentine’s Day. Approximately 65% of the flowers exported are roses and rose bouquets. The U.S. will receive about half of all flowers exported; the remaining floral volumes will be transported to Canada, European countries such as Holland, Germany, Italy, France, the United Kingdom, Spain, the Netherlands and markets in Asia.

Using strict temperature controls, guaranteed space through airline negotiation’s and competitive rates, DHL Global Forwarding ensures products are delivered on time and with the highest standards of quality.

“Despite the global economic downturn, DHL Global Forwarding in Latin America expects export volumes to grow about 10% during the 2009 Valentine’s Day season, successfully surpassing the current economic challenges,” said Tatiana Cruz, Perishables Sales Manager for DHL Global Forwarding Costa Rica.

According to the National Retail Federation, flower purchasing for Valentine’s Day should be consistent with last year, with 35.7 percent of consumers purchasing flowers, compared to 35.9 percent in 2008. According to the study, total Valentine’s Day spending is expected to reach $14.7 billion, down from about $17 billion for the past two years.

DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.

DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL’s international network links more than 220 countries and territories worldwide. Some 300,000 employees are dedicated to providing fast and reliable services that exceed customer¿s expectations. DHL is a Deutsche Post World Net brand. The group generated revenues of more than 63 billion Euros (more than $93 billion) in 2007.


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