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Multitasking Moms Seek Products That Do It All, Too SC Johnson’s New Air Freshener, Glade® Sense & Spray™, Offers Smart Features to Help Busy Moms Feel Smarter about Their Choices


RACINE, Wisconsin.– Today’s moms are more sensible than ever about solutions they provide for the family, searching for smart tools that make their fast-paced lifestyles easier. Responding to their call for items that do more and save time – just like moms do – SC Johnson introduces Glade® Sense & Spray™, a new “smart” air freshener that keeps homes smelling fresh with personalized fragrance.

Glade® Sense & Spray™ uses a built-in motion sensor to detect movement in the home or bathroom, releasing enjoyable fragrance only when and where the action is.

“As a family company, we understand the need to provide moms with the right solutions to help her tackle each day,” said Kelly Semrau, SC Johnson Vice President of Global Public Affairs and Communication. “Between work and meetings, planning family meals and attending school activities, keeping the home smelling fresh is another task on a burdensome list. This tool gives mom a stress-free solution to get the job done.”

Innovative Technology Allows Mom to Set it, Forget it and Personalize it
Once families pick a spot for their Glade® Sense & Spray™, no additional work is necessary:
* Set It: Glade® Sense & Spray™ has a built-in motion sensor that detects movement and automatically releases a concentrated burst of fragrance for a fresh home.
* Forget It: To conserve refills, Glade® Sense & Spray™ enters a 30-minute lockout mode after initial motion is detected. After 30 minutes, the product automatically enters “active” mode to seek motion for the next spray.
* Personalize It: Glade® Sense & Spray™ features a boost button for manual activation and control to provide instant and additional freshness when it’s wanted.

About Glade® Sense & Spray™
Glade® Sense & Spray™ is available in the air-care aisle of food, drug and mass-merchandise stores such as Target and Walmart. The manufacturer’s suggested retail price for Glade® Sense & Spray™ is $8.99 for the starter kit, which includes one holder, one refill and two AA batteries, and $3.49 for refills. Each refill lasts up to 30 days. The Glade® Sense & Spray™ starter kit includes Clean Linen™ and Apple Cinnamon scents, and refills are available in Clean Linen™, Apple Cinnamon, Powder Fresh® and Country Garden®.


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