DHL Returns To The Runway At Mercedes-Benz Fashion Week New York, February 13-20
Company Enters Third Year of Sponsorship Highlighting International Services for the Fashion Industry
DHL, the world’s leading express delivery and logistics company, following two successful years working with IMG Fashion, returns for its third year as sponsor of Mercedes-Benz Fashion Week in New York. The annual designer fashion event introduces the 2009 fall fashion collections and highlights DHL’s role in delivering the latest fashions to runways and customers across the globe.
Fashion is a $250 billion global industry that moves quickly and relies on time-sensitive shipping and logistics. With its logistics leadership position in Asia, Europe and Central and South America -- all markets that are important to the fashion industry -- DHL is the premier provider of express services to the fashion industry and has the global resources to provide tailor-made transport solutions that address the latest trends in the fashion world and meet the specific needs of individual customers.
DHL’s regular services cover the entire logistics value chain of the fashion industry - from material purchasing to quality control of production and direct delivery to the boutiques of international fashion companies. DHL’s commitment to the fashion sector also includes sample room management and consolidation services, and overnight door-to-door service from Asia with five flights to New York City with the latest pickup and the earliest delivery times into the city.
“Our Fashion Week sponsorship allows DHL to demonstrate our commitment to the industry and expertise in helping the fashion industry maximize sales, reduce risk and operate the entire supply chain expertly and efficiently,” said Charles Brewer, Senior Vice President & General Manager Northeast for DHL Express. “Fashion is an extremely time sensitive business, and now more than ever the choice of express delivery and logistics provider plays a vital role in meeting the industry’s success factors of cost efficiency and timeliness. That is why DHL maintains dedicated international shipping specialists at our Manhattan service center to support the fashion industry and offers the earliest delivery times into New York.”
DHL has also worked closely with customers in the fashion industry and other sectors to customize a helicopter service that provides quick transportation to and from Manhattan for international shipments. After early morning arrival from direct flights to its international gateway at JFK, the helicopter service brings shipments directly to Manhattan in less than 10 minutes, cutting as much as a day off the time in transit for shipments - a feat unmatched by the competition.
Mercedes-Benz Fashion Week New York is presented annually in tents at Bryant Park in New York City. The invitation-only event, which runs this year February 13th - 20th, provides designers’ fall fashion collections to the national and international media, and industry insiders.
The New York sponsorship is part of an expanded relationship with DHL as the official express delivery and logistics partner for IMG’s Fashion Weeks around the world announced in 2008. DHL also sponsors fashion events in Milan, London, Mexico City, Moscow, Mumbai, Hong Kong, Los Angeles, Miami and Sydney.
DHL is the global market leader of the international express and logistics industry, specializing in providing innovative and customized solutions from a single source.
DHL offers expertise in express, air and ocean freight, overland transport, contract logistic solutions as well as international mail services, combined with worldwide coverage and an in-depth understanding of local markets. DHL’s international network links more than 220 countries and territories worldwide. Some 300,000 employees worldwide are dedicated to providing fast and reliable services that exceed customers’ expectations.
Founded in San Francisco in 1969, DHL is a Deutsche Post World Net brand. The group generated revenues of more than 63 billion euros (more than $93 billion) in 2007. For more information on DHL, please visit www.dhl.com.
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