NME Launches Innovative Digital Magazine Distribution Campaign
NME Pete Doherty NME today announces a partnership with online newsagent John Menzies Digital to launch an innovative distribution campaign designed to take the unique benefits of NME magazine to an online audience.
The first of its kind, the partnership sees NME build on its brand reach of over one million people each week by taking the print edition to an audience of 15-24 year olds who do not currently read the magazine.
NME will deliver a free digital copy of the full magazine to thousands of new readers every week in the run up to festival season. The digital edition will be delivered via email to music fans that currently tend to experience the NME brand online, and will allow them to experience the rich environment of the print magazine. The campaign will enable a highly targeted group of 15-24 year old music fans to savour for themselves NME’s depth of coverage, iconic photography, extensive live reviews and its capacity to act as an authoritative filter on all of the week’s best releases.
Publishing director Paul Cheal says: “This campaign perfectly complements our multi-platform strategy. It allows us to use our huge success online to communicate what the magazine does best – and what can’t be replicated online, even by NME.COM – to an audience that is currently missing out. By working with John Menzies Digital, we can get NME – and all it has to offer in print – to a core group of music fans, as well as offer significant added value to advertisers at no additional cost.”
Sarah Clegg, John Menzies Digital managing director, adds: “NME is a huge brand in the music market and one that we are very excited to be working with. Through this unique initiative with NME we will be able to demonstrate the value of digital content and delivery to consumers who decide to access NME’s print edition via our digital platform. We look forward to seeing the positive impact created through offering the magazine via this new channel.”
This extensive sampling campaign coincides with some further refinements to NME’s content in which the size of its Tracks section has doubled and the number of bands in Radar increased to deliver even more recommendations for readers.
NME is the longest published and most respected music weekly in the world. Every week it gives its readers the most exciting, most authoritative coverage of the very best in contemporary music. The UK is only country in world with a weekly music press
About John Menzies Digital
John Menzies Digital Ltd is a joint venture between John Menzies Plc and Largardère Services of France. It provides a digital magazine service for some of the UK’s largest publishers and retailers.
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