Borders® Offers Exclusive Two-Disc ‘Twilight’ DVD with Special Features, Photo Cards and Deluxe Packaging
Stores nationwide to celebrate DVD release with midnight parties March 20
ANN ARBOR, Mich. — Die-hard vampire fans bitten by the “Twilight” phenomenon will be flocking to midnight release parties at Borders stores nationwide this spring to celebrate the highly anticipated release of the “Twilight” feature film on DVD. To commemorate the occasion, Borders is collaborating with Summit Entertainment to create a special two-disc limited-edition of the movie that will be available while supplies last exclusively at Borders, as well as on Borders.com. The DVD set, which goes on sale Saturday, March 21, includes bonus special features, unique photo cards and luxurious packaging -- all of which are exclusive to the Borders special edition.
Borders has pulled out all the stops to make its exclusive two-disc edition the ultimate must-have for “Twilight” fans. In addition to the standard special features that will be available widely, such as audio commentary, the movie’s trailers and promotional reels, extended and deleted scenes and more, the Borders-exclusive special edition is jam-packed with over one hour of additional content produced by Borders, including:
· Exclusive cast interviews with Robert Pattinson (Edward), Kristen Stewart (Bella), Cam Gigandet (James), Edi Gathegi (Laurent) and Rachelle Lefevre (Victoria) that were recorded during Comic-Con in San Diego.
· Exclusive red-carpet footage from the global movie premiere in Los Angeles, including a never-before-seen segment that contains interviews with Kellan Lutz (Emmett); Ashley Greene (Alice); Nikki Reed (Rosalie); rock band Paramore, who contributed to the movie’s soundtrack, and much more.
· A re-edited version of the Borders Book Club episode that features author Stephenie Meyer discussing the phenomenon behind the “Twilight” saga.
Borders’ two-disc special edition also includes a set of 10 exclusive photo cards, which feature images of the cast. The 7-1/4-inch-by-5-3/8-inch photo cards are printed on a heavy pearlescent stock, giving the cards a rich, beautiful shimmer. The DVDs and photo cards will be elegantly presented in a deluxe tri-fold rigid case that is exclusive to Borders. The front cover features a pattern of tree branches foil-stamped on the matte finish packaging, creating a beautiful tone-on-tone image that highlights the movie’s logo.
Upon its release, the Borders-exclusive two-disc “Twilight” DVD will be $29.99, a savings of 25% off the retail price of $39.99. The DVD set is available for pre-order now at Borders, as well as on Borders.com. To find a store near you, go to Borders.com and click the Store Locator tab.
To celebrate the release of “Twilight” on DVD, most Borders stores nationwide will host midnight parties. On Friday night, March 20, passionate fans of all ages will gather in stores for vampire-themed games, activities and lively discussions, together counting down the final minutes until the DVD officially goes on sale at midnight on Saturday, March 21. More details about the parties will be announced in the coming weeks.
“No retailer understands the passion ‘Twilight’ fans have for Bella and Edward’s story quite like Borders. We’ve been with this series from the very beginning and share fans’ enthusiasm as we’ve watched it explode into a full-blown cultural phenomenon. To celebrate the release of the film on DVD, we wanted to go above and beyond to create something truly special that can’t be found anywhere else. We’re thrilled with our exclusive two-disc special edition and are looking forward to our midnight release parties, where loyal fans can to come together and celebrate their shared passion for all things ‘Twilight,’” said Anne Kubek, executive vice president of Merchandising and Marketing.
In addition to the DVDs, Borders offers an incredible selection of “Twilight”-themed items, including T-shirts, jewelry, posters, bookmarks, an Edward action figure and -- of course -- the Stephenie Meyer books that sparked the phenomenon -- “Twilight,” “New Moon,” “Eclipse” and “Breaking Dawn.” All of this “Twilight” related product is assembled on one sweeping display at the front of store that is sure to attract shoppers thirsty for vampire memorabilia at all price points.
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