Sony Ericsson Content Awards 2008 winners revealed

Developers recognised for creativity, usability and performance of their mobile content

Stockholm, Sweden - Continuing its commitment to the third-party mobile content development community, Sony Ericsson today revealed the winners of the second annual Content Awards competition. In an online ceremony hosted on the Sony Ericsson Content Awards Web site, Sony Ericsson announced the category winners, including a surprise special recognition award.

Sony Ericsson received hundreds of entries for this year’s competition, and the selected nominees were judged by a panel of industry experts and thought leaders. The criteria used to choose the winners were ease of use, innovation, look and feel, entertainment or usefulness value and in some cases, audio performance.

Meet the winners in an online award show with a twist. The winners of the Sony Ericsson Content Awards 2008 are:

• Being Productive – Upvise, by Unyverse Pte Ltd, Singapore
• In-Car Applications – GPSed, by Shape Services GmbH
• It’s all about the Entertainment – Bubble Boom Challenge, by ZED
• Lifestyle Choice – Mobiles’ Republic Media Explorer, by Mobiles’ Republic
• Themes & Graphics – Flash Lite Wallpapers, by ustwo
• Special Recognition – EcoMate, by Instituto Atlantico & UFC
• Xperia™ Panels – Spb Traveller, by Spb Software

Visit www.sonyericsson.com/contentawards to enjoy the show, see the 2008 winners in action and discover how Sony Ericsson has collaborated with one of last year’s winners to create a memorable online experience.

Deserving special recognition, EcoMate is an educational application that shares tips and ideas about how to live a more environmentally friendly life in an entertaining format. The judges considered this to be a great tool to raise awareness about living a greener life and Sony Ericsson sees this application as a good step forward in encouraging consumers to be more environmentally responsible.

“The high standard of competition entries shows that the mobile content industry is alive with innovation and energy,” said Björn Ahlberg, Head of Sony Ericsson Content & Services. “We are thrilled to showcase the best in mobile content and applications from the third-party developer community and will continue to support the unique propositions and consumer experiences generated by the mobile content ecosystem.”

“The judging sessions underscored the quality of the content submitted,” said Jens Greve, Head of Developer Program at Sony Ericsson. “We were all impressed with the creativity of the content and the jury had a difficult job selecting the most intuitive, entertaining and useful submissions from a very strong field.”

Winning a prize that money can’t buy, the winners will be brought to Sony Ericsson’s development site in Lund, Sweden, for an exclusive, behind-the-scenes two-day visit where they will meet members of Sony Ericsson’s senior management and discuss business with Sony Ericsson’s content decision makers.

To watch the online awards show, learn more about the winners and find out the jury’s thoughts, please visit www.sonyericsson.com/contentawards.

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Sony Ericsson Developer World is a global support program and web portal totally dedicated to helping professional wireless developers achieve business success by providing easy-to-find documentation, tools, technical advice and go-to-market support. Sony Ericsson Developer World guides developers through the development process in four steps – Think it, Make it, Test it, Sell it - thereby ensuring a constant stream of fun, useful and innovative content and applications for Sony Ericsson phones, please visit www.SonyEricsson.com/developer

Sony Ericsson is a top, global industry player with sales of around 97 million phones in 2008. Diversity is one of the core strengths of the company, with operations in over 80 countries including manufacturing in China and R&D sites in China, Europe, India, Japan and North America. Sony Ericsson was established as a 50:50 joint venture by Sony and Ericsson in October 2001, with global corporate functions located in London.