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Best Buy Puts $1 Million from @15 Fund in Hands of Teens to Direct Corporate Philanthropy


Teens can earn Change Exchange points for participation at that become cash to direct each quarter to nonprofits

MINNEAPOLIS.- Best Buy Co., Inc. (NYSE:BBY) today unveiled the @15 Change Exchange, which gives teens the chance to direct $1 million to nonprofits in 2009 by earning points for participating at

Best Buy also announced the launch of its latest quarterly @15 IMO (In My Opinion) survey, in partnership with Do Something, which this quarter asks teens for their opinions on philanthropy and volunteerism. The survey can be taken at or, as well as MySpace and Facebook. Teens who take the survey by February 20, 2009 can earn 150 Change Exchange points.

@15 is open to all teens, ages 13-18, in the United States. By participating in activities on, such as creating a profile, taking the quarterly @15 IMO survey, inviting a friend to @15 or writing a blog post on a key issue, teens can earn Change Exchange points. Each quarter, teens’ points will be converted into real donation dollars up to $250,000, and participants will be invited to donate their dollars to one of four nonprofit partner organizations focused on social change. For the first quarter, the featured nonprofits will be Communities in Schools, Genesys Works, Mercy Corps and Project Girl. The power (and the money) is truly in teens’ hands.

Do Something, which believes in the power of the Internet to help young people change the world, will engage teens across the United States to share their opinions in the IMO survey, earn Change Exchange points, and participate in @15.

“We believe teens have the power to drive change, and we’re committed to providing them with the tools to truly make a difference in their communities,” said Brian J. Dunn, president and COO, Best Buy Co., Inc. “The @15 Change Exchange and IMO survey are investments in this country’s next generation of leaders - investments that will pay dividends for all of us.”


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