Animal Planet Media Promotes Victoria Lowell to Senior Vice President of Marketing and Operations
-- Marketing Veteran Assumes Duties as the Entertainment Brand’s Operations Executive --
(New York, N.Y.) Marjorie Kaplan, president and general manager for Animal Planet Media, has promoted marketing chief Victoria Lowell to the position of senior vice president of marketing & operations for Animal Planet Media, where she now assumes the network’s operational leadership in addition to brand stewardship. Lowell will continue to report to Kaplan and be based in the network’s Silver Spring, Maryland, office.
While continuing to lead strategic creative branding and marketing efforts for Animal Planet, Lowell also will work closely with Kaplan to set strategic network direction. She will oversee the management of all Animal Planet operations to ensure an aggressive growth plan for Animal Planet set forth by Kaplan.
“Vicki has been an integral and savvy ally in repositioning the network as an entertainment destination,” notes Kaplan. “Her strategic counsel and creative energy has been invaluable, and I’m looking forward to continuing our partnership together to elevate Animal Planet to the next tier of success.”
Lowell led Animal Planet’s brand relaunch in February 2008 as well as the creative direction of marketing surrounding the network’s best-performing series ever, WHALE WARS, in November 2008. Prior to April 2007, Lowell was senior vice president of marketing for Animal Planet, Discovery Health Channel and FitTV, responsible for brand development, off-air advertising, on-air promotion and event marketing. Award-winning marketing initiatives under Lowell included Discovery Health Channel’s NATIONAL BODY CHALLENGE, Animal Planet’s MEERKAT MANOR and FitTV’s “I Can” campaigns.
Prior to joining Discovery Communications in 2000, Lowell was marketing director for Cover Girl Cosmetics, Procter & Gamble, where she led an extensive makeover of the brand, including the advertising, product line-up and in-store experience behind the “Easy. Breezy. Beautiful.” campaign.
Lowell received her degree as a graduate of Wharton Business School of the University of Pennsylvania.
About Animal Planet
Animal Planet Media (APM), a multi-media business unit of Discovery Communications, is the world’s only entertainment brand that immerses viewers in the full range of life in the animal kingdom with rich, deep content via multiple platforms and offers animal lovers and pet owners access to a centralized online, television and mobile community for immersive, engaging, high-quality entertainment, information and enrichment. APM consists of the Animal Planet television network, available in more than 95 million homes in the US; online assets www.animalplanet.com, the ultimate online destination for all things animal; the 24/7 broadband channel, Animal Planet Beyond; Petfinder.com, the #1 pet-related Web property globally that facilitates pet adoption; and other media platforms including a robust Video-on-Demand (VOD) service; mobile content; and merchandising extensions.
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