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Due Maternity Launches Maternity Fashion Designed by Due


Premier maternity fashion retailer adds its own label to existing cadre of designers

SAN FRANCISCO, February 2, 2009 — Due Maternity, specializing in designer maternity clothing and accessories, launched its own line of maternity clothes, Maternity Fashion Designed by Due, complementing its existing collection of high-end maternity clothing designers. Offering expectant mothers stylish and elegant designs, Due Maternity sells active, casual and dressy clothing as well as nursing accessories, diaper bags, skin care and even baby clothes and baby gifts.

“We are thrilled to launch our own collection from Designed by Due, which is our signature in-house label,” said Shannon DiPadova, co-founder, Due Maternity. “Today’s expectant moms have more choices than ever before when it comes to maternity fashions. At Due, we celebrate pregnancy as a very special time in a woman’s life and we’re excited to be part of this movement both as a purveyor of high-end maternity wear and now, as a designer.”

The Designed by Due collection features everyday apparel such as comfortable tunic tees, feminine and flattering baby doll and peasant tops, and indispensible yoga pants and leggings. Professional wardrobes get a modern update with tailored pants, pencil skirts, wrap tops and dresses and gowns that work well into the evening. Stylish women who reject the frumpy maternity wear of yesteryear will delight in these smart, sassy and sexy choices.

In addition to Maternity Fashion Designed by Due, Due Maternity carries a notable roster of maternity and baby designers such as 1 in the Oven, 2 Chix, Babymel, Basq, Bebe au Lait Nursing Covers, Belabumbum Maternity & Nursing Bras & Lingerie, The BellaBand, Bella Materna, Belly Bandit, Belli Skin Care, Blissful Babes Nursing, Boob Nursing & Maternity Clothing, Born Out of Necessity, Bravado Nursing, Bumble Bags, [bump] maternity tees, Chiarakruza, Childish Maternity, Chip & Pepper Maternity, Citizens of Humanity Maternity Jeans, Dear Johnnies, Diaper Dude, Dwell Studio Diaper Totes, Egg Maternity, Fleurville Diaper Bags, Glam Maternity, Glamour Mom, Gina Pell, Habitual Maternity, Inca Textiles, Japanese Weekend, Juicy Couture Maternity, Jules & Jim Maternity, Juliet Dream, La Leche League Nursing Bras, Lauren Kiyomi, Maelee Diaper Bags, Majamas, Mama Black, Maternal America, Maternite Designs, Meet Me in Miami, Mambino Organics, Michael Stars Maternity, Momzee Maternity, Notice Maternity, Noppies Maternity, Nuka Maternity, Olian Maternity, Paige Premium Denim Maternity Jeans, Paper Denim & Cloth Maternity Jeans, Peanut Shell Slings, Petunia Pickle Bottom, Prego Maternity, Ripe Maternity, Sassybax, Serfontaine Maternity Jeans, Skip Hop Diaper Bags, Spanx Maternity, Speesees, Storksak Diaper Bags, Theality Maternity, Yummie Tummie and growing.

About Due Maternity
Due Maternity retail stores and online shop featuring the highest quality merchandise and unparalleled customer service, was born out of necessity. While visiting family in Santa Barbara, expectant former publicist Shannon Raffetto DiPadova and her husband, Albert DiPadova, an advertising veteran, noticed an absence of maternity clothing stores among Santa Barbara’s bevy of boutiques, and thus — Due Maternity was conceived. Dedicated to celebrating the pregnancy experience with beauty, style and a sense of well-being, Due offers one of the largest selections of designer maternity clothes, accessories, skin care as well as prenatal and lactation classes. For more information, please visit or call 1-866-SHOP-DUE (1-866-746-7383).

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