AP Archive Goes Multimedia
The Associated Press is taking a multimedia approach to its stock footage business, offering program makers in key international markets access to its vast still photos collection in tandem with its archives of film and video, via AP Archive at www.aparchive.com.
The AP Archive collection is one of the world’s largest news archives, dating from 1896. “Many of our customers no longer think in terms of just footage or just photos because media convergence has meant that they generally need both,” said AP Director of International Archives Alwyn Lindsey. “This approach is a direct response to the new market needs and it allows us to provide customers with the diversity of materials they require.”
Lindsey said AP is seeing a trend in that more and more producers are no longer thinking purely in terms of TV, but are also looking at wider outlets for productions, including online vehicles, books and interactive media. “AP also believes that it can provide better financial value with this approach, which it sees as being essential in light of the present economic situation,” he said.
About AP Archive
AP Archive is the footage sales business of The Associated Press, the world’s oldest and largest news agency. It is extremely rich in its coverage of events, war and conflict, politics, disasters, environment, culture, social history, human interest, science, entertainment and sport. The collection is updated daily with the global news coverage of AP Television News and contains footage from many major content partners including ABC News, Australian Broadcasting Corporation, Sky News and China State Television. In recognition of its outstanding service levels, AP Archive was voted Footage Library of the Year by footage customers at the 2008 FOCAL International Awards.
About AP Images
AP Images, a division of The Associated Press, is one of the world’s largest collections of historical and contemporary imagery. As an essential source of photographs and graphics for professional image buyers, AP Images strives to meet the needs of today’s global customer through superior image quality, selection and service. For more than a century, AP photographers have captured the greatest moments in history, news, sports and entertainment, receiving 30 Pulitzers and numerous other awards in honor of their contribution to the images that shape our world.
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