Funny music video shows madness of geeks inventions
A wacky new music video is pointing the finger at geeks
who plague our lives with overly-complicated computer
“Momentum” by New Zealand duo ’As U R’ (pronounced
“as you are”) hilariously shows how nerdy thinking can add
layers of needless complexity to our everyday activities,
and how computers are dangerously close to running our
"It seemed to us that technology can make routine tasks
less efficient“ says As U R frontman John Stevens, ”in our
video (at www.asurmusic.com/indmomvid.html) we wanted
to explore how the world seems to be slave to the
relentless pace of technological development".
While recording their CD album ’A Year of Wednesdays’
As U R observed that although their instruments were
long-established technically speaking, using computers for
recording meant playing a constant game of ’upgrade
"We would get to the stage of using no more than about
10% of a program before we were prompted to buy an
upgrade which would chew up more resources. It would
give us even more options so that now we were only using
about 7% of the program but waiting longer for the
computer to do it’s thing".
As U R elected instead to record all their album on a
dedicated multitrack hard-disk recorder - no PC, no
crashes, no waiting for processors. Their message is ’keep
it simple, use PC’s only for the things they are good at".
Their story at www.asurmusic.com
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