Go Daddy To Reveal "Internet-Only" Commercial Super Bowl Sunday
Content ’Too Hot for TV’ Posts Online at Kick-Off
SCOTTSDALE, Ariz. - As is Super Bowl Sunday tradition, Go Daddy plans to post the Internet-Only version of its commercial online as the big game begins on television. Go Daddy’s “Internet-Only” material is the extended version with more risqué content and continues the storyline of the Web host provider’s Super Bowl commercial.
“Viewers have come to expect our edgy Internet-Only versions on Super Bowl Sunday and this year’s online video really pushes the envelope,” said Go Daddy CEO and Founder Bob Parsons. “In fact, the extended version of ‘Baseball’ almost makes me blush.”
As for which of Go Daddy’s two censor-approved commercials will air during the Super Bowl broadcast, Parsons wasn’t yet willing to say.
The public was asked to cast online votes to help decide which approved ad Go Daddy airs Super Bowl Sunday. Historically, the commercial approval process goes down to the wire for Go Daddy, but for the first time in five years of Super Bowl advertising, Go Daddy received approval for two different ads weeks before the game.
Both choices feature Go Daddy Girl and IndyCar legend Danica Patrick. Both are GoDaddy-esque, meaning they are fun, edgy and “slightly inappropriate.”
“Baseball” is a spoof of the steroids scandal. The extended “Internet-Only version” features eye popping “enhancements” and a GoDaddy-esque nod to television journalists.
In the other ad, “Shower,” Danica takes a shower with another woman as three college students control the women’s maneuvers from a computer keyboard. As the steamy story continues in the Internet-Only version, Danica becomes better acquainted with her new gal pal.
“The twist in our Internet-Only version of ‘Shower’ is hilarious,” Parsons said. “And it just might make some of our critics change their minds about our ads being sexist!”
So which ad will it be? The online voting flip-flopped leaders multiple times. “Baseball” was widely criticized in advertising circles, but was an early favorite with fans. “Shower” took a narrow lead two days before online voting ended. When polls closed, it was so close, staffers were recalculating to confirm the top vote-getter.
"I’ve told reporters we are bringing in professionals from places like Florida and Minnesota,” Parsons joked. “You know professional vote counters who have experience with close poll results.”
Go Daddy’s one thirty-second broadcast commercial is expected to air in the game’s first quarter.
Go Daddy is the top hosting provider for secure Web sites on the planet and knows how to generate Internet traffic. Last year, during one of the most dramatic Super Bowls on record, 1.5 million visitors logged on to see Danica’s Internet-Only “Exposure” ad before the game ended.
“Revealing our approved broadcast ads was fun, but the real excitement will be on our Web site Super Bowl Sunday - our ‘Internet-Only’ version is classic!” Parsons proclaimed.
To see broadcast versions of “Baseball” and “Shower,” visit www.GoDaddy.com.
Go to www.GoDaddy.com Super Bowl Sunday to see the Internet-Only version of the commercial selected to air.
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