NVIDIA® Announces Industry’s Premiere High Definition Live-to-Air Broadcast Solution

CNBC Selects NVIDIA Quadro® SDI Graphics-to-Video technology for real time 3D Broadcast Content.

SANTA CLARA, CA—JANUARY 30, 2006—NVIDIA Corporation (Nasdaq: NVDA), the worldwide leader in programmable graphics processor technologies, today announced the availability of NVIDIA Quadro FX 4500 SDI, the latest in a line of fully integrated graphics-to-video solutions offering uncompressed SDI output from programmable graphics. NVIDIA Quadro SDI standardized solutions enable customers like NBC Universal to create real time, 3D broadcast graphics which enhance its live to air programming with dynamic content and visuals for CNBC, its worldwide financial news channel.

“NVIDIA and integration partner Brainstorm worked closely with our team to introduce NVIDIA Quadro SDI technology to our CNBC live broadcast,” said Chris Halton, VP of NBC Universal Digital News Solutions. “The power and flexibility of this truly off-the-shelf hardware is impressive, and the installation of the systems flawless – everything just worked. We are now broadcasting 12 hours of live-to-air programs using this industry-proven technology.”

NVIDIA Quadro SDI products allow broadcasters to enrich their programming with a broad range of high definition content, from real-time 3D effects, to full blown virtual sets for news, sports, weather, and almost any other genre desired. These solutions leverage an extremely powerful and programmable graphics processing unit, which can generate and output both standard and high definition television content in real time, allowing these solutions to be used in a live broadcast environment.

The new NVIDIA Quadro FX 4500 SDI is an exceptional solution for these purposes, as well as others including non-linear editing, content creation, and color grading, that delivers up to a 50% performance improvement versus the previous generation SDI solution1. Support for 2K formats enables next generation film and video post production and digital cinema as a 512MB frame buffer facilitates the delivery of images of the highest quality.

Brainstorm, an on air graphics and virtual set solution company, with over 15 years experience with 3D graphics and presentation in the broadcast television and multimedia industries, has already installed a number of SDI based solutions, including the NBC solution. With customers throughout the US, Europe, and Asia, Brainstorm has been able to develop turnkey SDI solutions for some of the world’s largest television companies that are helping speed the transition to HD broadcast around the globe.

NVIDIA Quadro SDI solutions have been certified, qualified, or integrated by a number of independent software vendors, like Brainstorm, serving the broadcast industry. These companies include Adobe, ASSIMILATE, Autodesk, Avid, DaVinci, IRIDAS, Nucoda, PVI, Sonic Solutions, Sportvision, and Weather Central. The ability to customize NVIDIA Quadro SDI products to a particular workflow makes them an ideal solution for platforms that these companies create, including video creation, editing, and delivery.

“The flexibility of our SDI solutions and the fact that they can be easily integrated within a broadcast or post production environment is very important to our customers,” said Jeff Brown, general manager for NVIDIA professional products. “Support for output of uncompressed SDI in 2K, HD or SD formats on both Windows and Linux allows users to render stunning video content in real time and deliver material in final form more quickly with stunning visual quality.”

NVIDIA Quadro SDI products are available now through PNY Technologies (US and EMEA), Leadtek (APAC), and ELSA Japan (Japan). For more information on these and other NVIDIA Quadro products, please visit www.nvidia.com/quadro.

1 When comparing performance of NVIDIA Quadro FX 4500 SDI and the previous generation NVIDIA Quadro FX 4000 SDI.

About NVIDIA
NVIDIA Corporation is the worldwide leader in programmable graphics processor technologies. The Company creates innovative, industry-changing products for computing, consumer electronics, and mobile devices. NVIDIA is headquartered in Santa Clara, CA and has offices throughout Asia, Europe, and the Americas. For more information, visit www.nvidia.com.

Certain statements in this press release including, but not limited to, the benefits, features, performance, and capabilities of NVIDIA Quadro SDI products including the NVIDIA Quadro FX 4500 SDI GPU, availability of the NVIDIA Quadro FX 4500 SDI GPU, and uses of NVIDIA Quadro SDI products are forward-looking statements that are subject to risks and uncertainties that could cause results to be materially different than expectations. Such risks and uncertainties include, but are not limited to, manufacturing defects, software bugs, unexpected difficulties when integrating products and technologies, loss of performance or capability when integrating products and technologies, delays in ramping new products into production, our dependence on third party manufacturers, the impact of new products or technologies, the impact of competitive products and pricing alternatives, changes in industry standards and interfaces, our dependence on third-party developers and publishers and other risks detailed from time to time in the NVIDIA reports filed with the Securities and Exchange Commission including its Form 10-Q for the quarter ended October 31, 2005. These forward-looking statements speak only as of the date hereof. NVIDIA disclaims any obligation to update these forward-looking statements.

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David Higham

NVIDIA Corporation

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