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Bellrock Media’s Moderati Launches Digital Entertainment Studio Led by Damon Berger


Shop being led by former Revision3 exec with programs already under way, mixing brands and celebrities with Panasonic, Coca Cola and Toshiba

(SAN FRANCISCO, Calif.) – January 28, 2009 – Bellrock Media’s U.S. subsidiary, Moderati, today announced the launch of their Digital Entertainment Studio, offering original programming opportunities for marketers and programming outlets in the United States and Japan. Moderati will be working with brands and distribution partners to create quality entertainment programming developed for these brands, production partners or for the company itself.

In the U.S., Moderati has hired Damon Berger as the new Director of Branded Entertainment, reporting to CEO, Jon Vlassopulos, to lead that division. In his new position, Damon will oversee development of original multi-platform entertainment properties for major brands, agencies and programming outlets. Prior to joining the company, Damon was the head of programming and business development for Revision3. During his tenure at the company, Damon helped to secure over 40 strategic business and distribution partnerships for the company with companies such as Hulu, YouTube, Joost, Yahoo, Dailymotion, MySpace and Veo. He started his career as a creative executive at Disney and helped form the company’s digital studio, Stage 9, having worked on numerous television, scripted TV and digital shows with top producers, writers and directors.

The newly formed studio already has projects under way with big-name brands such as Coca-Cola, Panasonic and Toshiba, and are co-producing original programming projects such as Ashton Kutcher’s “24 Hours at Sundance”, a real-time, online reality show competition broadcast live from the Sundance Film Festival, which received over one million views. Bellrock also recently partnered with Yahoo! Japan, the dominant portal in the country, to create a new generation online video service, Myzo, which is widely considered to be the “Hulu of Japan”. This work is building on Moderati’s existing work with branded entertainment applications, with successes such as the Virtual Zippo Lighter iPhone App, which has had over 2.5 million downloads thus far and continues to be downloaded 180,000 times a week, already under their belt.

“As platforms continue to bleed together, we are well positioned to create original programming and digital storytelling experiences that consumers and brands can get excited by,” said Jon Vlassopulos, CEO of Moderati. “We’re thrilled to offer new marketing opportunities to our partners by turning ad dollars into content.”

About Moderati

Moderati creates, licenses and distributes awesome mobile goods. The company brings top entertainment properties and premiere brands to mobile through its distribution relationships on-deck with all major U.S. carriers, and its expertise in mobile content and application development. Founded in 2001, Moderati kicked off the mobile entertainment revolution in the United States through its quirky, innovative products such as Modtones and Mobile Faker. Moderati was acquired by Bellrock Media in 2007. Bellrock Media’s investors include Yoshimoto Kogyo Co., Ltd., the Japanese entertainment giant, Intel Corporation and Faith Inc.

About Bellrock Media, Inc.

Bellrock Media, Inc. creates and distributes premium content for mobile and broadband platforms throughout North America and Japan. They offer a unique catalogue of digital media, products and services that set the bar in the worlds of wireless and online entertainment. In February 2007, Bellrock Media acquired Moderati, a mobile pioneer with unparalleled distribution of mobile content and unique application development capabilities. All Bellrock Media companies collaborate with premium brands and franchises in developing breakthrough content and applications that provide the ultimate experience for both consumers and marketers.


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 Ashton Kutcher
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