Benjamin Karsch Named Chief Marketing Officer for CIGNA
BLOOMFIELD, Conn.- Global health service company CIGNA Corporation (NYSE:CI) has named Benjamin Karsch as senior vice president and chief marketing officer.
In this role, he will be responsible for developing and driving CIGNA’s enterprise-wide marketing strategy for helping people improve their health, well-being and sense of security. This includes the management of the CIGNA brand and the positioning of the company’s products and services.
Karsch has nearly 20 years of experience in developing comprehensive and diverse consumer marketing strategies. He joins CIGNA from the Las Vegas Sands Corporation, where he built and ran its global marketing organization. In prior roles Karsch led brand management for well known consumer products in both the U.S. and overseas markets for Procter & Gamble Kraft Foods and Johnson & Johnson, and held the position of Associate Principal with McKinsey & Company, where he served as a marketing consultant for Fortune 100 packaged goods clients.
“Benjy has rich experience in building and maintaining consumer brands as well as deep knowledge of intermediary-based distribution channels,” said CIGNA President and Chief Operating Officer, David Cordani. “His perspective and expertise will be invaluable in supporting CIGNA’s mission and growth strategy.”
Karsch is a graduate of The Wharton School, University of Pennsylvania, with a Bachelor of Science in Economics degree.
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