Time Inc. One of 20 Largest Online Media Properties

Time Inc. announced its online network is one of the 20 largest online media properties. This ranking comes from a Nielsen Online December 2008 custom analysis.

According to Nielsen’s figures, Time Inc. network’s unduplicated monthly audience of more than 25.6 million unique visitors, the aggregate audience of its 26 U.S. web sites, makes the company the 18th largest media property online. Time Inc. also ranks among the top 20 based on engagement metrics. These include: time spent per user, (Time Inc. ranked 17th) with 18:37 minutes per user per month; and page views per unique visitor, (Time Inc. ranked 16th) with an average of 29 monthly page views per unique visitor. Other digital properties in this top 20 custom analysis are listed below.

Time Inc. Executive Vice President John Squires explained, “Time Inc. reaches more unique visitors than any other magazine publisher. These latest figures from Nielsen reinforce the fact that Time Inc.’s web sites are competitive with all media companies including social networking sites and web portals, providing consumers the information they want, when and how they want it. An example of this is our success with online video. Last month CNNMoney.com had more than 21 million video streams (Nielsen Online, VideoCensus.), making it the number one site for video in the financial news category. With so much information available online, consumers are gravitating towards Time Inc.’s brands for trusted, edited content.”

Time Inc.’s U.S. digital properties include: CNNMoney.com, SI.com, People.com, TIME.com, EW.com, InStyle.com, SouthernLiving, RealSimple, CookingLight.com, SIkids.com, Essence.com, Sunset.com, TimeForKids, Health.com, LIFE.com, CoastalLiving.com, PeopleenEspanol, Golf.com, ThisOldHouse.com, SouthernAccents.com, AllYou.com, Fortune.com, MyRecipes.com, MyHomeIdeas.com, FanNation.com, and Celebrity Baby Blog.

About Time Inc.
Time Inc., a Time Warner company, is one of the largest content companies in the world. With 23 magazines and 26 web sites in the U.S., it is the country’s largest publisher. Each month, one out of every two American adults reads a Time Inc. magazine, and nearly one out of every six, who are online, visits a company web site (more than 25 million monthly unique visitors). Time Inc.’s popular brands and successful franchises extend to online, television, cable VOD, satellite radio, mobile devices, events and branded products.

Nielsen Online Unique Visitor Ranking for Selected Media Properties

1 Google
2 Microsoft
3 Yahoo!
4 AOL LLC
5 News Corp. Online
6 InterActiveCorp
7 Facebook
8 Wikimedia Foundation
9 CBS Corporation
10 New York Times Company
11 Walt Disney Internet Group
12 Turner Network (Time Warner)
13 Landmark Communications
14 Scripps Networks Interactive
15 Viacom Digital
16 Time Warner (not inc. Turner Network)
17 General Electric
18 Time Inc. Network
19 Gannett
20 The Hearst Corporation

Source: Nielsen Online, Custom Analysis, December 2008

Notes: The Time Inc. Network is a custom roll-up including sites also represented in the Turner and Time Warner properties.

Ranking excludes properties whose sites are primarily e-commerce driven and those whose sites are primarily not wholly-owned by the parent company.