Vehicle Stability Control and Traction Control Now Standard Equipment in 2010 Toyota Corolla and Matrix

-- Toyota Announces Prices for Both Vehicles --

TORRANCE, Calif. - Toyota Motor Sales (TMS), U.S.A., Inc., announced manufacturer’s suggested retail price (MSRP) today for the 2010 high mileage Corolla compact sedan and Matrix crossover utility vehicle, which now include Vehicle Stability Control (VSC) and Traction Control (TRAC) as standard equipment.

There is no price increase for the 2010 Corolla. Corolla’s base MSRP will range from $15,350 for the standard sedan with a five-speed transmission to $20,050 for the sporty XRS with a five-speed automatic transmission.

Matrix carries a base MSRP that will range from $16,550 for the standard sedan with a five-speed transmission to $21,960 for the sporty XRS with a five-speed automatic transmission. The new Matrix MSRP represents an overall increase of $201 or 1.1 percent.

The new prices will take effect when the 2010 Corolla and Matrix arrive in dealer showrooms beginning in late February. MSRPs do not include a delivery, processing, and handling (DPH) fee of $720. DPH fee for vehicles distributed by Southeast Toyota (SET) and Gulf States Toyota (GST) may vary.

Both models bring a fun-to-drive experience with impressive fuel economy. The Corolla’s 1.8-liter DOHC four-cylinder engine with dual variable valve timing with intelligence (VVT-i), featured on Standard, LE and XLE models, has estimated EPA fuel economy ratings of 26 mpg city/34 mpg highway. The Corolla XRS’ 2.4-liter DOHC engine with VVT-i has estimated EPA ratings of 22/30.

The Matrix Standard is also powered by the 1.8-liter DOHC four-cylinder engine with dual VVT-i and has EPA mpg estimates of 26/32 for the manual transmission, while the four-speed automatic has ratings of 25/31. The 2.4-liter engine, also shared with the Matrix S and XRS, has EPA mpg estimates of 21/28 for manual, 21/29 for the five-speed automatic and 20/26 for the AWD.