Launch of the Orange Book Award, the literary award for web users
Orange is launching today a literary award for internet users, the Orange Book Award or Prix Orange du Livre, presided over by Erik Orsenna. On a large scale for the first time, internet users are invited to take part in the jury and award a literary prize.
A shared passion: books
To mark the start of the 2009 literary year, Orange is launching an online competition for works of fiction published in France and in French over the first four months of this year.
From January to June, there will be various phases, with the selection of candidates then the awarding of the prize by a jury made up of seven prominent figures and seven internet users:
* From January 22: internet users will be able to register on www.orange.fr/prix-orange-du-livre to post their comments on their favorite books with an interactive approach. If they post at least three comments on three different books, and submit an application letter, they may aspire to be part of the jury.
* March 2: the jury will be complete, with the selection of seven internet users from among those who have shown the best combination of motivation, writing quality and their ability to motivate readers.
* April 15: the jury will announce a shortlist of 30 books
* May 15: the five finalist books will be announced
* From May 18 to June 7: all the internet users will determine the winner by voting online
* June 9: Erik Orsenna will announce the 2009 Prix du Livre Orange award winner, who will receive a 15,000 euro prize.
In addition to the seven internet users who will be joining up with its members on March 1, the jury will notably be made up of the following leading figures:
* Erik Orsenna, president of the jury (writer)
* Marie Nimier (writer)
* Amanda Sthers (writer)
* Serge Bramly (writer)
* Emmanuel Delhomme (bookseller)
* William Emmanuel (essayist)
At the heart of the operation: the internet
Orange is calling on the know-how and strength of its audience to support the Award, ensuring a high level of visibility (18 million unique visitors per month on the orange.fr portal).
The www.orange.fr/prix-orange-du-livre site also represents the focal point for literary communities that appear from time to time on the web, made up of book fans, authors and booksellers looking to express their views, exchange information, compare ideas and opinions on books…Indeed, internet users are invited to share what they have read and discover the recommendations of other book fans, including the members of the jury.
Lastly, it is of course thanks to this site that internet users will be able to participate in the Orange Book Award: on the one hand, applying to be part of the jury, and on the other, taking part in the final selection of the winning work through their votes.
The 2009 Orange Book Award will be given out on June 9, with a 15,000 euro prize rewarding the winner, whose work will be digitized in e-reader format and recorded as an audio book for extensive distribution.
Orange and books
The Orange Book Award further strengthens Orange’s commitment in the world of books.
Indeed, Orange has been sponsoring the Orange Prize for Fiction since it was launched in 1996, rewarding female authors of fiction novels published in English and in the UK.
Created in 2006, the Prix Clara, organized by Editions Héloïse d’Ormesson, rewards the winners of a major competition for new writers open to adolescents under 17.
Orange has been supporting the Prix Clara since 2007 by communicating on it and creating specific animations on zapzone.fr (dedicated Orange internet and mobile portal for adolescents).
Lastly, the Orange Foundation, which has been working for over 20 years on health, disability, education and culture, has carried out various actions in order to make reading more accessible, for instance for the visually impaired in France.
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