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Qualcomm Names Bill Stone SVP and President of FLO TV


Wireless and Content Veteran Stone Brings More Than 18 Years of Experience to Qualcomm
SAN DIEGO . - Qualcomm Incorporated (Nasdaq: QCOM), a leading developer and innovator of advanced wireless technologies and data solutions, today announced the appointment of industry veteran Bill Stone as the new senior vice president and president of FLO TV™. Stone will replace Gina Lombardi who has led FLO TV for the past three years. Stone will join Qualcomm on February 2, 2009.

“I would like to thank Gina for her leadership of FLO TV and look forward to her continued contributions at Qualcomm,” said Len Lauer, executive vice president and chief operating officer of Qualcomm. “Gina has been instrumental in enhancing FLO TV’s infrastructure and operations, establishing carrier relations, deploying the FLO TV commercial network and launching service with Verizon Wireless and AT&T.”

“We are thrilled to have such a seasoned industry executive join the FLO TV team and build upon Gina’s success,” Lauer continued. “Bill will focus on building the FLO TV brand, expanding content and distribution, and increasing subscribers. His wide-ranging experience and deep understanding of content and the global wireless ecosystem will be a great asset to Qualcomm. In addition to his strong leadership skills, Bill has an impressive track record in brand creation and expansion, growing subscribers, increasing content offerings and distribution, as well as securing and launching retail distribution channels.”

“I’m honored and excited for the opportunity to join Qualcomm and help take FLO TV to the next level by building the brand, broadening distribution and working with Qualcomm’s partners to offer unique, compelling content,” said Bill Stone.

Stone has an extensive background in carrier relations, wireless, content, marketing and distribution, having worked at several companies, including GTE Wireless, AirTouch Cellular, Vodafone, Verizon and Amp’d Mobile. Most recently, Stone held the position of chief executive officer for Handango, a leading provider of mobile content, where he drove increased channel revenues, expanded distribution to new channels such as Best Buy, Samsung, Sony Ericsson, and The Carphone Warehouse, and managed more than 23,000 content relationships. Prior to his role at Handango, Stone was president of Amp’d Mobile, where he was responsible for the company’s strategy, planning and operations, technology, marketing, sales, content and business development. As a vice president at Verizon Wireless, he was responsible for strategy, planning, mobile content, music, e-commerce, and a variety of marketing functions including CRM, segmentation, pricing and promotion. In his role as chief marketing officer for Vodafone in Australia and Japan, Stone led all branding, promotion, pricing and product marketing activities.

Stone holds a bachelor’s degree in economics and political science and a master’s of business administration in international management and finance from Rice University.


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