Crown Specialty Packaging to Launch New Generation of Tins at Pro Sweets Cologne
Collections Incorporate Range of Fun Design Elements to Engage Consumers at Point of Sale
Philadelphia, PA .- CROWN Speciality Packaging, a business unit of Crown Holdings, Inc. (NYSE: CCK) (Crown) (www.crowncork.com), will unveil two distinctive metal packaging collections designed specifically for the confectionery, biscuit and promotional markets at ProSweets Cologne, February 1- 4, 2009 (Hall 10.1, Stand J10).
The ’Discovery’ collection features modern designs that leverage the ability of metal to be formed into a variety of shapes. Brand owners can choose from a diverse range of shapes such as robots, cars, shoes and animals to create a unique promotional marketing tool. The ’Options’ collection consists of a series of functional but stylized lid and body designs that can be mixed and matched to create the perfect customized tin.
At the show, Crown will also showcase a broad selection of award-winning containers developed for global confectionery and biscuit brands. The packages will demonstrate Crown’s expertise at developing elegant metal packaging that meets demands for convenience, premium performance and distinctive design.
“The global confectionery market is forecast to reach more than EUR 109bn by 2010,” says Martin Stenson, Marketing & Business Development Manager, CROWN Speciality Packaging. “ProSweets Cologne is an excellent platform to introduce our new concepts for this growing market and demonstrate how metal packaging can help biscuit and confectionery brands differentiate themselves from the competition.”
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