One of World’s Largest Brand Communications Groups
CHICAGO, 01/26/06 SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that Publicis Groupe Media, a media consultancy subsidiary of the Publicis Groupe, has purchased SPSS predictive analytics software for statistical analysis across its U.S. organization.
Publicis Groupe Media (PGM) encompasses Starcom MediaVest Group and ZenithOptimedia to create an integrated network of nearly 3,800 contact architects specializing in media management , internet and digital communications, response media, entertainment marketing, sports sponsorships, event marketing and multicultural media. Publicis Groupe is the world’s fourth largest communications group. Its activities span 104 countries on six continents.
As part of its consolidation of research contracts and other internal communications between Starcom MediaVest Group and its sister media consultancy group ZenithOptimedia, PGM chose SPSS as its preferred statistical analysis tool.
“SPSS allows Starcom MediaVest Group and ZenithOptimedia to enhance our proprietary research and give our clients a real advantage in the marketplace,” said Helen Katz, senior vice president of research, Starcom MediaVest Group. “The Groupe contract puts consistent data in the hands of the research experts who inform media plans and help clients maneuver the cluttered and dynamic contact landscape.”
As a next step, PGM will explore creating similar consolidated deals with SPSS predictive analytics technology on a global basis.
About Publicis Groupe
Publicis Groupe (Euronext Paris: FR0000130577 and member of the CAC40 Index - NYSE: PUB) is the world’s fourth largest communications group, as well as the world’s second largest media counsel and buying group. Its activities span 104 countries on six continents. Groupe’s communication activities cover advertising, through three autonomous global advertising networks: Leo Burnett Worldwide, Publicis Worldwide, Saatchi & Saatchi Worldwide, as well as through its two multi-hub networks Fallon Worldwide and Bartle Bogle Hegarty, 49%-owned ; media consultancy and buying through two worldwide networks ZenithOptimedia and Starcom MediaVest Group; and marketing services and specialized communicationsincluding direct marketing, public relations and events, corporate and financial communications, multicultural communications, healthcare communications. Web sites: www.publicis.com and www.finance.publicis.com
About SPSS Inc.
SPSS Inc. (NASDAQ: SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company’s predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit www.spss.com.
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- Contact Information
- Christina Preiss
- Corporate Communications Specialist
- SPSS Inc.
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