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Atlanta Spirit transforms customer communications with NCR eMarketing solution


NCR APTRA eMarketing helps Atlanta Spirit provide fans and partners with the information they want, when and where they need it

DAYTON, Ohio – Atlanta Spirit LLC – the parent company of the NBA’s Atlanta Hawks, the NHL’s Atlanta Thrashers and Philips Arena – is transforming the way they communicate with fans and partners through a three-year agreement with NCR Corporation (NYSE: NCR) to deploy the NCR APTRATM eMarketing solution.

Formerly known as NCR CustomerPower, NCR APTRA eMarketing is designed to optimize the way businesses communicate with their customers and clients by controlling the relevance, personalization and timing of marketing messages via a specific choice of medium, including: email, self-service, print, online, mobile messaging, call centers or in-store.

Atlanta Spirit has selected NCR APTRA eMarketing to offer their fans and partners faster and easier access to information about promotions, ticketing, merchandise and corporate partnerships through targeted content delivery. NCR APTRA eMarketing helps facilitate multichannel messages via fans’ preferred channels, incorporating their personal interests, activities and preferences. The solution also provides Atlanta Spirit with valuable data and online analytics to help them track and enhance the success of their eMarketing program.

“Deploying NCR APTRA eMarketing has allowed us to utilize highly innovative digital communications that deliver the information our customers want, when they want it, while also driving business for the Hawks, Thrashers and Philips Arena,” said Tracy White, senior vice president of broadcast and corporate partnerships, Atlanta Spirit. “Through extensive collaboration with NCR APTRA eMarketing group, we now have the technology resources we need to take our marketing to the next level and reach people in new, exciting and effective ways.”

Richard Arnold, NCR vice president, Retail Industry Marketing, said, “We are pleased to work with Atlanta Spirit to develop the digital marketing tools they need to revolutionize how they reach their customers and partners.

“Particularly in this difficult economy, businesses should explore how they can utilize various channels and touch points to best serve their customers – reaching them online, in the store, via self-service or through mobile devices,” he added. “A key component to that multichannel strategy is deploying electronic communications that engage and entice consumers. NCR collaborates with its customers to develop highly-effective multichannel marketing programs, helping to ensure the right messages are reaching the intended targets via the channels necessary to convert communications into sales.”

NCR APTRA eMarketing will be shown in NCR’s booth (No. 727) at the 2009 National Retail Federation EXPO, January 12-13, in New York . The solution will also be displayed in NCR’s booth (No. 1) at the 2009 National Sports Forum, Jan. 26–27, in Phoenix .

The NCR APTRA eMarketing group will host its 10th annual eMarketing conference, Panel of Peers, in Atlanta in April for companies involved in email marketing, customer relationship management and online retailing tools. For more information, visit


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