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New SnowPack Chilliní Ice Pack Website: Refreshingly Informative!


Itís new, itís improved Ė and now itís refreshingly informative. The recently launched website for SnowPack Chilliní Ice Packs, located at, underwent a 6-month overhaul to create a user-friendly, wellness-oriented format.

Unlike other product sites that are little more than online stores, SnowPack has built an information center. The siteís objective is to help consumers research pain relief, as well as offer information on the natural, pain-relieving benefits of ice therapy. Rather than the sterile clinical perspective often found on other pain relief sites, SnowPack emphasizes a personal, positive approach to building a pain-free lifestyle that includes the use of ice therapy.

ďOur company mission is to help people feel better and ease their pain,Ē explains SnowPack Marketing Manager, Louise Roach. ďPain is a very big deal in how you handle daily tasks and how well you feel. People look online for specialty ice products to relieve their pain. But if you donít find the right information to make an informed decision, you feel confused. So we rolled up our sleeves and went to work creating an interesting, helpful website, packed with wellness info, plus detailed product information about the SnowPack line. We even added animations to show you exactly how to use our products!Ē

The new Health Center section of the SnowPack website includes: a Pain Relief Clinic, an Ice Therapy Glossary, a directory of health articles, a monthly fitness newsletter, and a wellness link index called The B-Alive Library.

Youíll even find a personal side to SnowPack Chilliní Ice Packs when you click on the SnowPack B-Fit Blog at , featuring daily blog entries by SnowPack staff about health topics in the news and wellness stories. The B-Fit Blog is also available through RSS feed.

The updated website was built with future growth in mind. ďHaving the capability to add new content was a problem in the past,Ē says Roach. ďOur new site design has unlimited potential. Itís exciting to think we can publish articles, information, links and specials on a regular basis to keep our customers well-informed. This is an important part of customer service thatís often overlooked.Ē

With these new resources, SnowPack has entered the information age and added refreshing content to the usually anesthetic market niche of pain relief products.


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