7 Sure-Fire Ways To Lose Money in Your Photography Business
Having a passion for photography and actually making a living from it is as different as night and day. The problem is that many newbie photographers mistake equipment, talent and skill for income generation ability.
According to Rodney Washington a.k.a the Photo Marketing Mentor who says, “There are 7 common, but easily avoidable mistakes that if corrected will greatly increase your chances of generating income from your passion for taking photos”.
Mistake#1 – Not getting proper training – When you make the decision to go “pro” in your own photography business you are going to encounter situations where you’ll need to have the skills to execute the job you’re hired for. Remember your client isn’t paying you to learn, they’re paying you for results.
Mistake#2 – Not projecting a professional image – You need to present yourself as a professional if you plan to be taken seriously that means having a functioning website, proper stationary, a separate business phone line and a polished personal image.
Mistake#3 – Having too many images in your portfolio – Your portfolio represents the type of work you’re applying for. Don’t confuse clients by showing everything you’ve ever shot. Only show the best images for the kind of work you desire.
Mistake#4 – Focusing too much on technical ability – Your prospects aren’t interested in your technical ability they just want to know you can get the job done. You need skills to complete the job, but there’s no need to inform the client of all the technical stuff.
Mistake#5 – Not having a sales goal – For example, if you want to close 10 sales this month how many prospects do you need to close ten sales? You may realize that for every 5 contacts you close 1 sale. So that means you need to make 50 contacts in order to close new 10 clients.
Mistake#6 – Failure to network – Next to prospecting for new clients, making contacts with referral partners is the number one way to fill your pipeline with new leads. Do you know the key players in your speciality that can refer new business to you?
Mistake#7 – Not offering packages and programs – You should have at least two, preferably three pre-designed packages that bundle your services with set pricing so when you have the closing meeting with a prospect you can provide pre-packaged offers.
The website, http://www.StartAPhotoBusinessToday.com, provides low-cost photography marketing & business solutions to help you avoid costly mistakes and move quicker towards running your own successful photography business.
- Contact Information
- Rodney Washington
- Marketing Consultant
- The Photo Marketing Mentor
- Contact via E-mail
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