LG Display Takes LCD TVs a Step Further With the Introduction of “Digital Photo TV”

New Digital Photo TV Dually Serves as a TV When On and a Digital Photo Frame When Switched Off

Seoul, Korea . - LG Display (NYSE:LPL, KRX:034220), a leading innovator of thin-film transistor liquid crystal display (TFT-LCD) technology, today introduced a new concept in LCD TV panel that allows LCD TVs to be used as a digital picture frame when it is switched off.



LG Display’s 47-inch ‘Digital Photo TV’ allows users to capture their favorite photo, art or a scene from a TV program and display the image on the screen when the TV set is on standby mode. Users can even display family photos or a famous painting via the TV screen without hammering a nail on the wall. This innovative, new concept enhances the home as an interior décor item, providing an elegant living space.



Also noteworthy, the new Digital Photo TV’s power consumption is only 10 to 15 percent of the level consumed while watching TV by leveraging the panel’s idle memory instead of external memory attached to the set when used in digital photo mode.



In-Jae Chung, Executive Vice President and CTO of LG Display, said, “Today’s TV continues to evolve due to continued developments such enhanced picture quality and slimmer designs. Looking ahead to the future, we can expect to see next-generation TVs featuring multiple functions. Our new Digital Photo TV enhances the role of the TV in households—serving as a medium that’s capable of more than watching TV and playing video games—but also stores consumers’ cherished memories.”



LG Display will showcase its newest cutting-edge display technologies featuring improved motion picture response time (MPRT), eco-friendly displays and more in a private room at the Bellagio Hotel during the upcoming Consumer Electronics Show (CES) 2009.