Another award for Thames Valley University UK
Thames Valley University’s clever Love Your Campus campaign has received a prestigious FE Award.
Thames Valley University (TVU) has been given a Further Education Award in the Internal Communications category for its Love Your Campus campaign. The award was presented at The College Marketing Network’s 21st Anniversary Conference at the Hilton Hotel in Warwick.
The TVU Love Your Campus campaign was created as a practical tool to help promote better conditions for students and staff by encouraging positive behaviour. A survey of university users revealed that life is pretty good at Thames Valley; but it also revealed a slew of simple things people can do to improve the environment further.
Refraining from swearing, not littering, having mobile phones switched off and arriving to lectures on time are just some of the things staff and students would like to see in fellow university users.
Love Your Campus is a simple set of positive behaviour guidelines the university created and distributed through an imaginative and inspiring internal advertising campaign.
Well-established as the sector’s annual opportunity to celebrate marketing best practice, the College Marketing Network’s FE First Awards showcase the excellent and imaginative work that is being achieved in further education colleges across the UK.
The recognition for its work in improving campus conditions comes as welcome news, especially as the campaign had already won a Heist award and now boasts an FE Award too!
“‘Love Your Campus’ was an excellent imaginative campaign which worked well with the college’s corporate image,” The FE First Award judges said. “The aim was to engage with students from all backgrounds, give them a sense of pride in the college and get them to change behaviour: a challenging task, based on research. Evaluation showed a good rate of student awareness. The entry was clear and well-presented.”
For more information on the work of Thames Valley University across a wide variety of disciplines in London, Reading and Slough, please visit www.tvu.ac.uk
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