viaLanguage Continues Growth Trend Despite Economic Climate
New Clients, Partnerships and Projects Validate Company’s Expertise and Quality Translations and Localizations Services
Portland, Ore., December 24th, 2008 — viaLanguage, a leading language translation and localization agency, today announced highlights from its 2008 fiscal year that saw impressive customer growth, new strategic partnerships and an increase in new project requests from existing clients. The company’s 40 percent growth this year can be attributed to the healthcare, medical and high technology industries. In addition, the translation market is expected to grow substantially over the next few years.
“The translation and localization market continues to grow as companies encounter linguistic, cultural, economic, and legal obstacles in pursuit of their globalization goals,” said Chanin Ballance, CEO viaLanguage. “To be successful in this economic environment, businesses must understand the importance of providing a feel of being local and that’s more than just straight translation. Our success comes from being able to address these unique business challenges with accuracy and speed.”
According to The Localization Industry Standards Association (LISA), “while we cannot provide a definitive annual figure for the total localiza¬tion market, we can estimate total localization expenditures by industry in 2006 to have been approximately $30 billion. Whatever the actual market size may be, it is clear that globalization represents a major opportunity for companies providing the services to support it and for companies looking for a cost-effective means to increase their sales.”
Localization is defined as adapting translated documents, campaigns or products to a specific region or language by adding locale-specific wording, idioms and slang. Thus localization is the part of globalization that enables companies to successfully target markets outside of their home market.
Quoted recently, Ron Rogowski, principal analyst at Forrester Research says, “too many companies take what they have in the U.S. — or their home market, if not in the U.S. — and export it via translated content and think they’re done. But users are different around the world, and it’s imperative that companies know who they are and how they behave.”
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viaLanguage is a leading provider of online language translation and localization services. Through the unique combination of its Online Language System (OLS), expert linguists and integration capabilities, viaLanguage offers organizations a comprehensive, affordable solution for meeting today’s increasing need for effective multilingual communications. viaLanguage services are designed to help clients quickly and easily develop the very best multilingual Web sites, software applications, marketing materials and other global communications. Since 2000, the company has earned a reputation among its clients for reliability, quality and professionalism. Clients include: Blue Shield California, Regence, American Institute of Research, Publicis, Ziff Davis, A-dec, Disney, BASF, Nike, Citibank; as well as many hospitals, school districts and state governments. Corporate Headquarters are located at 309 SW 6th Avenue, Suite 1200, Portland, OR 97204. For more information, visit www.vialanguage.com or call us at 503-243-2007.
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