Bouygues Telecom Deploys Verimatrix Content Security for IPTV Service

VCAS-Secured BBOX Bolsters Multiple-Play Services for French Operator

2009 International CES, Las Vegas –Verimatrix, setting the standard in content security technologies that enhance the value of pay-TV networks, today announced Bouygues Telecom as the latest network operator in France to deploy the Verimatrix Video Content Authority System (VCAS®) for IPTV. Bouygues Telecom is securing its MPEG-4 live broadcast and on-demand video content delivered via ASDL to the BBOX home gateway, which was launched in October 2008.

Bouygues Telecom has deployed a highly-sophisticated IPTV system combining the services delivered by two major head-ends in France. The TV channel lineup is a combination of several free-to-air and premium pay channels, including the main provider of premium channels in the French market. Verimatrix enabled Bouygues Telecom to market the solution in an extremely short timeframe thanks to VCAS for IPTV’s rapid and smart integration capabilities. An innovative roadmap, a fast time-to-market and advanced security capabilities have been the main decision factors for implementing Verimatrix’s software-based content security solution.

“Bouygues Telecom is a substantial operator in a very competitive IPTV market,” said Steve Oetegenn, chief sales and marketing officer at Verimatrix. “We were able to cost effectively deliver our solution, which easily integrates with its innovative BBOX home gateway. VCAS’ inherent flexibility enables Bouygues Telecom to leverage its advanced network for future video distribution business models.”

VCAS for IPTV is the global number one deployed content security system for IPTV and has a particularly strong presence in Europe. Analyst firm IDC estimated that half of IPTV subscribers in Western Europe are in France, where Verimatrix maintains a sales office in Paris and an advanced technical support office in Sophia Antipolis. VCAS for IPTV is a downloadable system that allows for renewable security software to be updated as required to combat piracy attacks. Furthermore, it ensures complete transparency for legitimate content consumption while significantly raising the level of protection against sophisticated forms of piracy.

About Bouygues Telecom, Mobile Fixed and Internet Communications Services
Created in 1994, Bouygues Telecom has 9.3 million customers, including 6.9 million with contracts, and 8,000 employees. Its ambition is to be the “preferred brand of personal communication services” thanks to a continuous focus on superior customer service.

After pioneering the talk-plan concept and free voicemail in France in 1996, followed by unlimited call plans (Millenium), in 2006 Bouygues Telecom launched Neo, the first call plan to offer unlimited calls to all operators every day after 8pm.

In 2008, the all-new range of Neo call plans lets customers select an unlimited calling time slot and includes easy Internet surfing. Bouygues Telecom has also become an Internet Service Provider (ISP), launching the Bbox broadband router in October on the fixed network it acquired in July 2008.

Bouygues Telecom’s mobile internet network combines 3G+ (72% of the population to be covered by 3G+ by Spring 2009) and EDGE (over 94% of the population covered by EDGE) technologies in order to provide customers with seamless coverage everywhere in France and very high speeds in the country’s biggest cities, in addition to service quality tailored to individual needs.

Ranked No. 1 in Customer Relations in the mobile phone sector*, Bouygues Telecom is committed to proactive, direct customer service. Six customer relations centres in France staffed by 2,000 customer advisors, a distribution network of 580 Bouygues Telecom Club stores, and a website available 24/7 combine to ensure optimum customer service.

* BearingPoint-TNS Sofres Customer Relations Quality League Table (April 2008)

Verimatrix sets the standard for software-based content security and revenue enhancement technologies in pay-TV networks, with a global customer base of telecommunications providers. The Verimatrix Video Content Authority System (VCAS™) offers a suite of next-generation technologies that has been independently audited and ranked as the global leader in IPTV content protection. VCAS was designed for two-way and hybrid networks to protect content and enhance revenue streams, while combating digital piracy wherever it occurs within the distribution chain. The company’s content security experts maintain close relationships with the major studios and broadcasters to help address the challenges facing pay-TV networks of today, and those of tomorrow. Verimatrix customers benefit with most favorable access to premium content, enabling the richest, most versatile viewing experience for their digital video subscribers. For more information on why VCAS is the most widely deployed IPTV content security system with tier one operators, please visit www.verimatrix.com.