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SPSS Positioned in the Leader Quadrant for Customer Data Mining by Leading Industry Analyst Firm


CHICAGO, 01/25/06 — SPSS Inc. (NASDAQ: SPSS), a leading worldwide provider of predictive analytics software, today announced that Gartner, Inc. has positioned SPSS in the leaders’ quadrant for customer data mining. The positioning is made in Gartner’s 1Q06 customer data mining “Magic Quadrant” report. [1] According to Gartner, Leaders are performing well today, have a clear vision of market direction and are actively building competencies to sustain their leadership position in the market.
[1]“Magic Quadrant for Customer Data Mining, 1Q06,” by Gareth Herschel, Gartner, Inc., January 18, 2006

To see the new Gartner report, please visit:

“We’re deeply honored to be positioned by Gartner in the leaders’ quadrant for customer data mining,” said SPSS President and CEO Jack Noonan. “We believe this is a very significant, independent, confirmation of our technological market position and success. As our predictive analytics software is driving high ROI with leading organizations worldwide, SPSS continues to receive recognition from top industry experts.”

SPSS last June was selected by as the most customer-centric solution provider in marketing automation. is the world’s largest industry portal for business executives to learn about Customer Relationship Management (CRM). SPSS was one of seven CRM solution providers tapped for CRMGuru Summit Awards for CRM Solution Excellence, based on a year-long study of CRM solution providers. Approximately 2,500 qualifying surveys were collected by SPSS was honored for marketing automation over Epiphany, Inc., SAS, Unica Corporation and the marketing automation portion of all multi-function vendors.

About the Gartner Magic Quadrant

The Magic Quadrant is copyrighted January 18, 2006, by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner’s analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the “Leaders” quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About SPSS

SPSS Inc. (NASDAQ: SPSS) is a leading worldwide provider of predictive analytics software and solutions. The company’s predictive analytics technology connects data to effective strategic action by drawing reliable conclusions about current conditions and critical future events. More than 250,000 commercial, academic, and public sector customers rely on SPSS technology to help increase revenue, reduce costs, improve important processes, and detect and prevent fraud. More than 95 percent of the Fortune 1000 companies are SPSS customers. Founded in 1968, SPSS is headquartered in Chicago, Illinois. For additional information, please visit


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