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Public Chooses Favorite Vision of Seamless Mobility in Motorola College Competition; Purdue Student Honored for Short Film


“MYMOTOCHOICE” winner emerges as online favorite from among more than 500 entries

SCHAUMBURG, Ill., 25 January 2006 – The crowd favorite and “MYMOTOCHOICE” winner of Motorola’s first-ever MOTOFWRD competition – a nationwide college search for the best depiction of the future of technology and communications – is Purdue University graduate student Andrew Davidson’s short film “Hey, that would be nice!”

Davidson’s piece takes a voyeuristic tour of real life – seamless mobility style. The technology and psychology student answered Motorola’s challenge to create a set of solutions that work to provide easy, uninterrupted access to information, entertainment and communication when, where and how people want regardless of the device, service, network or location with one unified system.

“I took the everyday moments where I pause and ask myself, ‘Wouldn’t it be nice if my (insert device here) could do this?’ and took those to the next level by integrating everything,” said Davidson.

His text-focused, soundtrack-backed film includes a smart alarm clock that resets itself on a cell phone if it is not functioning properly, morphing music that follows the user from room to room to car via a location-aware ring and an automatic date planner that spots rain in the forecast before a picnic date and reschedules at a favorite restaurant.

Selected from more than 500 entries from 220 universities in the U.S., Davidson was named as one of ten finalists in the MOTOFWRD competition. His entry, along with the other top finishers, was posted online for public voting. As the online favorite, Davidson receives $2,500 and a product prize package.

Other MOTOFWRD winners include grand prize winner John Finan, Duke University, and runners-up Ryan Panchadsaram, University of California, Berkeley, Brian Ho, Virginia Tech, and James Goodrich, Northwestern University.

Finan and three runners-up were chosen by a panel of industry experts including founder of Dennis Crowley, founder of Omar Wasow, futurist Dr. James Canton, youth culture expert DeeDee Gordon and sci-fi authors Cory Doctorow and Catherine Asaro.

About Motorola
Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of Seamless Mobility, the people of Motorola are committed to helping you get and stay connected simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering “must have” products, “must do” experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $36.8 billion in 2005. For more information about our company, our people and our innovations, please visit


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