3 MUSKETEERS® Brand Presents the Times Square New Year’s Eve Wishing Wall
New York, N.Y. - For the first time ever, this New Year’s Eve the 3 MUSKETEERS® Brand is proud to present the Times Square New Year’s Eve Wishing Wall. Millions of people from around the world can share their hopes, dreams and resolutions for 2009 on over a ton of confetti that will rain down on New York City’s Times Square at the stroke of midnight this New Year’s Eve.
“Making a New Year’s resolution is as famous as the celebration itself, and for 2009 we want to start the New Year right,” said Michele Kessler, vice president of marketing, Mars Snackfood US.
“This New Year’s Eve, 3 MUSKETEERS® Mint will take over Times Square to usher in New Year resolutions and celebrate a lighter way to enjoy chocolate"
As the official presenting sponsor of the Confetti Wishing Wall, new 3 MUSKETEERS® Mint—light and fluffy mint nougat dipped in luscious dark chocolate—will be sampled throughout Times Square on the evening of the 31st. With 45 percent less fat than the average leading chocolate brands, 3 MUSKETEERS® Mint makes it easy to keep that New Year’s resolution and feel good about enjoying your favorite chocolate without regret in 2009.
Messages will be printed on multicolored confetti and can include serious or silly personal goals, dreams or hopes for a better world. Participants can submit their confetti wishes in person at the Times Square Information Center, located at 1560 Broadway, or at the M&M’S WORLD® Store at 1600 Broadway. Wishes can also be submitted online at http://www.timessquarenyc.org/nye/nye_interactive.html under “Wishing Wall Online.”
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