“SMART WOMEN“ DRIVE 2008 BOOK SALES IN BRAZIL: Deepak Chopra, J.K. Rowling, and T. Harv Eker Couldn’t Compete with American Author Steven Carter
IN THE COUNTRY BEST KNOWN FOR ITS BEACHES AND BIKINIS, BUSINESS WOMEN ARE THRIVING, INVESTING IN SPIRITUALITY AND SELF-HELP BOOKS AT A RECORD PACE. “WHAT SMART WOMEN KNOW” BY STEVEN CARTER AND JULIA SOKOL HAS BEEN AT THE TOP OF THE BESTSELLER LISTS FOR TWO FULL YEARS.
Steven Carter is no stranger to literary success. Twenty years ago his relationship classic “Men Who Can’t Love” landed at the top of the New York Times bestseller list, fully launching his career. Nineteen books followed, including seven more international bestsellers, before Carter stopped writing in 2001. But Carter’s success didn’t end when the writing stopped.
In 2007, Brazil discovered Steven Carter. Now two of his classic relationship books have spent the past two years on Brazil’s bestseller lists, regularly outselling the most successful Brazilian, European, and American authors. 2008 was Carter’s magical year, as his titles passed their 103rd week on Brazil’s top ten lists.
Carter has been lucky enough to fully enjoy this unexpected ’second life’, traveling to Brazil three times a year and seeing his name posted above the names of iconic authors like J.K. Rowling, Deepak Chopra and T. Harv Eker. In most of 2008, he was even outselling President-elect and ’international superstar’ Barack Obama (Carter framed a few of those bestseller lists to display in his office). Smart women can’t seem to get enough of Carter’s psychological insights, and this means millions for Carter and his Brazilian publisher GMT Sextante.
The Los Angeles Times recently published a feature story on Steven Carter’s Brazilian fantasy-come-true. The complete article can be found at: http://articles.latimes.com/2008/jul/26/entertainment/et-self26
Carter’s success is not so enigmatic to his Brazilian publisher Marcos Pereira, co-founder of GMT Sextante. Pereira knows how strongly Brazilian women are now responding to well-written books with a psychological slant. “The role of women in the Brazilian culture or economy has evolved,” explained Pereira, “If you think of the U.S. 20 years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success.” For Pereira and Carter, that success is translating directly into book sales.
Steven Carter is currently studying Portuguese, hoping to make future media tours thru Brazil a bit more seamless (he has already committed to making eight more visits). But the language gap does not seem to throw him; he believes that the messages in his books are not lost in translation. After all, Carter was the writer who introduced the phrase ’commitmentphobia’ into the popular vocabulary twenty years ago – he understands how words can often cross barriers so effortlessly. “Men Who Can’t Love” has already sold almost four million copies worldwide, and has yet to reach the shores of Brazil where it could easily sell one million more.
Noted Carter, “There is a sea change in the culture of Brazil and other parts of South America and my words of support seem to be fully connecting with the millions of women who are buying books and driving a cultural revolution. Brazil is embracing growth, both economic growth and emotional growth. With that growth comes change.” “This is both scary and exciting,” adds Carter, “Scary because no one knows what this brave new world will look like. Exciting because there is something very healthy and universal about the desire for emotional independence and the chance to find lasting love.”
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