Ultimate Game Card Hits The Shelves Of Canadian 7-Eleven Stores Just In Time For The Holidays

Charlottesville, VA (December 23, 2008) – Calling all gamers! Ultimate Game Card™, the best known online multiplayer game prepaid card in North America, is now available in all Canadian 7-Eleven stores in a $20 denomination. Ultimate Game Card is the only card accepted by more than 300 online multiplayer games and sold in more than 21,000 major retail stores in Canada and the U.S.
Developed and supported by PayByCash®, a subsidiary of PlaySpan, Inc., Ultimate Game Card lets customers make fast payments for online entertainment without submitting financial information over the internet.
Kevin Higgins, president of PayByCash commented, “Ultimate Game Card is as instant as a credit card, accessible all across the United States and Canada, and easy to use for online game players of all ages. If you are buying a gift for a gamer, our industry-wide game card takes the worry out of gift giving. With Ultimate Game Card, no matter what your gamer is playing you know you’ve got a great gift.”

Higgins continued, “With the help of our distributor, InComm, our Canadian customers now have access to the fasted growing game card in North America. Canadian gamers can now pay for their online games in the time it takes to run to the convenience store.”


About Ultimate Game Card™ and PayByCash ®

PayByCash® has empowered non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash, now protected by PaxGuard, offers more than 70 payment methods with a global reach. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including Ultimate Game Card™, the game industry’s best known pre-paid card. PayByCash handles all foreign currency acceptance and alternate payment option customer support.

For more information about PayByCash or the Ultimate Game Card, visit http://www.paybycash.com or http://www.ultimategamecard.com. PayByCash is a subsidiary of PlaySpan, Inc.

About PLAYSPAN™
PlaySpan is the game industry’s first publisher-authorized in-game commerce network. PlaySpan’s patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH and Mumbai. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures

For more information about PlaySpan, visit www.playspan.com.

About 7-Eleven, Inc.
7 Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses approximately 7,600 7-Eleven® stores in North America. Globally, 7-Eleven operates, franchises or licenses more than 34,800 stores in 17 countries. During 2007, 7-Eleven stores worldwide generated total sales of more than $46.6 billion. Named the #1 Franchise Opportunity for 2008 by Entrepreneur magazine, 7-Eleven is franchising virtually all of its stores in the U.S., and is expanding through its Business Conversion Program, acquisitions, building new and leasing existing properties. Find out more online at www.7-Eleven.com.
About InComm

InComm is the industry leading marketer, distributor and technology innovator of stored-value gift and prepaid products using its state-of-the-art point-of-sale transaction technology and payment solutions to revolutionize retail product sales and customer experiences. With more than $8 billion in retail sales transactions processed in 2007, InComm is the nation’s largest provider of gift cards, prepaid wireless products, financial debit cards, digital music downloads, content, games, software and bill payment solutions. InComm partners with consumer brand leaders around the world to provide more than 145,000 retail locations the products and services their customers demand. Since 1992, InComm’s patented technologies have made the buying process easier for consumers while streamlining the selling process for product and retail partners. To learn more about InComm, visit www.incomm.com or call 1.800.352.3084. InComm is headquartered in Atlanta with offices in Australia, Canada, the United Kingdom, Puerto Rico, Colorado, Texas, Florida, New Jersey, Oregon, Arkansas, Alabama, Minnesota and Mississippi.

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