YELLOWPAGES.COM YouTube Channel Reaches Milestone of 10,000 Local Business Video Profiles
AT&T Interactive today announced it has reached a milestone of 10,000 YELLOWPAGES.COM advertiser video profiles posted on its branded YouTube™ Channel (www.youtube.com/yellowpages) — with thousands more in the queue. Recently recognized with a “Most Viewed Today: Partner Channel” honor, YELLOWPAGES.COM’s successful extension of its Video Profiles to YouTube marks one year since introducing online video to its comprehensive suite of digital advertising products in November 2007.
Americans viewed 13.5 billion online videos in October 2008 with YouTube accounting for nearly 40 percent of them in the U.S.1 Consumers have viewed videos on YELLOWPAGES.COM’s YouTube Channel over 400,000 times with some of the more popular videos receiving several thousand views to date. Routinely ranked among the Top 30 U.S. Websites by comScore in 20082, YELLOWPAGES.COM features hundreds of new business profile videos weekly.
“Viral distribution and our YouTube channel were strategic and natural steps in extending the value and reach of our YELLOWPAGES.COM Video Profiles throughout the distributed Web and within search results,” said Matt Crowley, chief marketing officer for AT&T Interactive. “Consumers want to know as much as possible about a business when making their selection, and our online video profiles give local — and national — businesses an authentic way to tell their unique story, stand out and reach an extended audience.”
Whether on YELLOWPAGES.COM or YouTube, YELLOWPAGES.COM online video profiles enable businesses to engage consumers by providing a personal view of their business before calling or walking through the company’s door. Fifty five percent of consumers who visit YELLOWPAGES.COM make a purchase as a result of their visit3. Because consumers opt into viewing videos — unlike TV ads — an impressive 81 percent4 of videos played on YELLOWPAGES.COM have been viewed in their entirety. Video profiles for attorneys, dentists and restaurants are among the most highly viewed5.
“Showing — not just telling — the story of my company and its services is key in helping potential clients understand what we can offer them,” said Mary Arnold, owner of Tattoo Vanish. “We are a new type of business with a new method of removing tattoos — so our video profile plays a big role in explaining exactly who we are and what we do. I am very pleased with the personalized message that we are able to convey and the resulting positive exposure and revenues.”
YELLOWPAGES.COM offers several Video Profile product options including a custom video shot on site, an alternate still-photo slide show approach that weaves images together with custom voiceover and music — and also the option for advertisers to self-submit videos. For more information about YELLOWPAGES.COM’s video offerings, explore options here.
1 Video Metrix Service, comScore, October 2008
2 Media Metrix Media Trend report, comScore for www.yellowpages.com url; for the majority of 2008: Jan. through Nov. 2008, YELLOWPAGES.COM was ranked among the Top 30 U.S. Websites with the exception of top 31 or 32 rankings in Jan., April, Sept. and Nov.
3 MORPACE International, third party research, YELLOWPAGES.COM usage and awareness study May 2007
4 YELLOWPAGES.COM internal statistics, Sept. 2008. The study included those advertisers who purchased a video product between November 2007 and June 2008. A customer must have been with YELLOWPAGES.COM for at least two months prior to adding video, in order to be included in the study.
5 Based on total user clicks on the “watch video” icon as a link on the ad.
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