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PlayNTrade Video Gaming Franchise Selects FRANDEAVOR to Launch Area Director Lead Generation Campaign


Video Game Franchisor, PlayNTrade selects FRANDEAVOR to launch a six-month campaign to generate leads for its Area Director markets. PlayNTrade issued a request for proposal from three firms to manage a co-op advertising fund set up by PlayNTrade’s 30 Area Directors.

San Clemente, CA December 19, 2008 – 200 unit video game franchisor, PlayNTrade, selects FRANDEAVOR, a lead generation and franchise development firm, to launch a six month franchise recruitment campaign funded by an Area Director co-op advertising fund.

PlayNTrade issued a request for proposal from two advertising firms and FRANDEAVOR. According to PlayNTrade Vice President of Franchise Development, Charles Franklin, “FRANDEAVOR’ was selected because founder, Christine Mudd, took the time to understand our business and what we are trying to achieve”.

All 30 of PlayNTrade’s Area Director’s have chosen to participate in the co-op advertising fund in efforts to attract qualified candidates in target markets across the United States.

The Campaign will consist of a variety of mediums to include and online presence and more traditional media.

“I believe FRANDEAVOR is able to offer a unique service. Rather than relying on just one Media Company we can establish partnerships with the experts in SEM, online media, newspaper print, etc. FRANDEAVOR ensures there is a unified voice across the entire campaign while zeroing in on designated markets”, said FRANDEAVOR founder, Christine Mudd.

As franchise lead generation continues to be a competitive industry, many franchisors will follows PlayNTrade’s lead in launching new and innovative campaigns.

FRANDEAVOR was founded in 2008, is a franchise development company that assists franchisors with lead generation and franchise sales. With over 35 years of experience in sales and development, FRANDEAVOR, provides a professional sales team with a proven system and process for generating leads and closing deals. View Company Website at


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