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Direct Marketing Technique Proves Successful during Credit Crunch


Direct Marketing Technique Proves Successful during Credit Crunch
Seasonal Online Sales Figures Have Been Rising This Year Due to Direct Mail and Other Marketing Techniques

New York, US, December 15th 2008: Direct marketing agencies have been deemed the number one way to get a small or mid sized business through the credit crunch this Christmas season. The strong global desire for direct mail marketing comes after reports that this highly targeted technique is the best way to make sales and generate interest in a company.

Seasonal advertising campaigns are now undergoing a serious revamp, continuing well into late December. This process involves direct marketing strategies initiated by companies such as the Direct Contact Marketing group, established in 1997.

“As the economy struggles direct marketing has become the most efficient way for small to midsized businesses to market their services” says DCMG CEO Jeff Rubens, “These companies can’t afford to spend on advertising campaigns without seeing a positive ROI and we have been able to deliver that immediate tangible result on a consistent basis”. He goes on to say, “We work with companies as small as pizza shops to multi-million dollar law firms. Across the board they are allocating more of their money to direct marketing and trimming back traditional formats such as TV and radio”.

The message here is that if direct marketing companies like Direct Contact Marketing group (who rely on the success of the businesses they provide marketing for) are thriving during the economic downfall then smaller businesses clearly are too. The company achieves this by homing in on sectors which are strong right at this moment, such as Loan Modification Leads. DCMG helps the companies offering troubled homeowners help to change the terms on a mortgage to avoid foreclosure to directly market their service through specialty databases, telemarketing and finely tuned direct mail campaigns amongst others. As a result of upholding loan modification leads, companies like the Direct Contact Marketing group are indirectly lending a helping hand to troubled homeowners during the credit crunch.

Marketing agency Direct Contact Marketing group has identified a global need for highly targeted and precision based sales and marketing techniques for struggling businesses. The point they are aiming to get across is that smaller business can’t meet the expenses of other advertising campaigns. Consequently, the service which DCMG offers is not only affordable but it is also working in everyone’s favor; a quality which is highly sought after during global financial difficulty.



 direct marketing
 direct mail
 loan modification leads

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