Turner Sports Partners with Txtstation to Offer Real Time Interactive TV Mobile Phone Technology for TNT NBA Thursday

January 23, 2006, TNT (Turner Network Television) Sports and Txtstation announced today a partnership to launch a new viewing experience for NBA fans using their mobile phone for their coverage of TNT NBA Thursday. TNT is the exclusive home of NBA Opening Night, the 2006 NBA All-Star Game and the 2006 Western Conference Finals.

Txtstation TV, Txtstation�s innovative marketing solution for interactive television, will be implemented by TNT (Turner Network Television, a division of Time Warner) during live in game sports broadcasts. The collaboration covers a range of real time concepts enabling an interactive viewing experience for fans and viewers through TXT/SMS voting each week.

�The Txtstation experience engages viewers in real time and creates new standards in broadcasting where a sponsor can now integrate their brand within a game, while the broadcaster drives TV ratings,� said Matt Coleman, Founder of Txtstation.

"The real time interactive experience allows the fan at home a unique opportunity to interact with the telecast like never before,� said Lenny Daniels, Senior Vice President and Coordinating Director for TNT Sports. �This accomplishes our number one initiative with all of our sports programming, which is to bring the fans as close to the action as possible.�

Please click here to experience the technology.

The Txtstation TV animated graphics collate and display the viewer�s votes instantly and allow programmable triggers based on actual responses, ensuring maximum participation while capturing the excitement only a live sports event can offer. Txtstation also will collect valuable data such as demographic information, and also offer the viewers to opt into different campaigns. This is a great way to communicate with the viewers for up and coming broadcasts and market directly to fans, while offering special incentives to club members.

About Txtstation: www.txtstation.com
Txtstation is a leading mobile marketing company specializing in sports and entertainment. We allow broadcasters, event owners, sponsors and general media to communicate with viewers or fans directly through their mobile phones.

Txtstation creates one to one �real time� dialog with consumers at specific times and places such as events, concerts and live or pre recorded broadcast. Since 2000, we have been at the forefront of mobile interactivity designing �live� integrated programs that harness the excitement of live events while delivering high consumer response and encouraging brand loyalty.

Txtstation offers its services and connections to over 100 countries, and is currently working in the USA, Canada, Australia, New Zealand, Germany, Italy and the UK.

Recent contracts include National Football League (NFL) coverage and Major League Baseball (MLB) in the USA. Previous projects include the America�s Cup Louis Vuitton Challenge, and Atlanta Braves TV coverage.

About Turner Sports: www.tnt.tv
Turner Sports, Inc., a Time Warner company, presents some of the best and most popular sporting events worldwide and is a leader in televised sports programming. With events airing on three networks - TBS, TNT and Turner South - Turner Sports� line-up includes the NBA, NASCAR and NASCAR.COM, Major League Baseball, Atlanta Thrashers hockey, Atlanta Hawks basketball, college football, professional golf and PGA.com.

Turner Network Television (TNT), television�s destination for drama and one of cable�s top-rated networks, offers original movies and series, including the detective drama series The Closer, starring Kyra Sedgwick, and next year�s eagerly anticipated anthology series Nightmares & Dreamscapes: From the Stories of Stephen King. TNT is also home to powerful one-hour dramas, such as Law & Order, Without a Trace, Alias, Las Vegas, Cold Case, ER, NYPD Blue, Charmed, Judging Amy and Angel; broadcast premiere movies; and championship sports coverage, including NASCAR and the NBA. TNT is also available in high-definition.

Turner Broadcasting System, Inc., a Time Warner company, is a major producer of news and entertainment product around the world and a leading provider of programming for the television industry.

Contact Information

Jeff Pomeroy

Turner Broadcasting System, Inc.

Turner Sports

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