Avnet Technology Solutions extends relationship with Wi-Fi Specialist Ruckus Wireless
Nettetal -- Avnet Technology Solutions, an operating group of global technology distributor Avnet, Inc. (NYSE:AVT), announced today that it has extended its distribution partnership with American manufacturer Ruckus Wireless. Following the successful business relationship for Avnet and Ruckus in the United Kingdom, Avnet will launch the distribution of Ruckus Wireless smart Wi-Fi products in Germany, effectively immediately. This extension is based on an existing distribution agreement for Europe, the Middle East and Africa (EMEA) between Avnet Technology Solutions and Ruckus Wireless.
Ruckus Wireless specializes in next-generation wireless solutions. The company develops, produces and markets application-driven Wi-Fi systems that can transmit time-critical and multimedia content and services reliably using Standard 802.11 technology. The Wi-Fi products developed by Ruckus adapt automatically and dynamically to constantly changing signal and environmental conditions. The BeamFlex technology from Ruckus suppresses interference, circumvents obstacles to wave distribution and specifically addresses clients through an intelligent, software-based and dynamic antenna technology. All smart wireless LAN products in the ZoneFlex family come with a lifelong guarantee, which provides important protection of a company’s investments. Ruckus products are regarded as among the most reliable and highest quality WLAN components. The product range from Ruckus Wireless encompasses wireless controllers, access points, software and accessories.
“With Avnet Technology Solutions we have been able to recruit a strong distribution partner,” says Wolfgang Modrack, Enterprise Sales Manager Central Europe at Ruckus Wireless. “Avnet gives us access to system integrators who have experience in both network technologies and in high-frequency technology. With those partners we will penetrate new customers and can establish Ruckus Wireless even more strongly in the market.”
“The products from Ruckus Wireless open up entirely new business segments in the wireless LAN market to small and medium-sized enterprises,” adds Herbert Leven, Networking & Security business manager, Avnet Technology Solutions, EMEA. “The price/performance ratio and the handling of the products are outstanding. Avnet already distributes Ruckus Wireless products in the UK, and will do so in Germany now as well.”
About Ruckus Wireless
Ruckus Wireless is based in Sunnyvale, CA, USA. The company has specialized in next-generation wireless solutions. Ruckus Wireless designs, develops and markets industry-capable Wi-Fi systems that can transmit even time-critical multimedia content and services reliably using Standard 802.11 technology. The manufacturer’s hardware and software technologies are partially patented. They permit predictable and continuous performance, extended range and real-time capabilities in rapidly changing Wi-Fi environments. Ruckus Wireless became known for its pioneering achievements in development of “Smart Wi-Fi” technology, for which the World Economic Forum awarded the company the title of Technology Pioneer in 2007. Ruckus Wireless was founded in 2004 by Sequoia Capital. The Wi-Fi specialist meanwhile has about 32 million dollars of financing at its disposal from venture capital investors, consumer electronics manufacturers and broadband operators. President and CEO is Selina Lo.
For more information about Ruckus Wireless go to www.ruckuswireless.com
About Avnet Technology Solutions
Avnet Technology Solutions is an operating group of Avnet, Inc. (NYSE:AVT) representing US$7,63 billion in annual revenue for fiscal year 2008, with locations in more than 30 countries. As a global technology sales and marketing organization, Avnet Technology Solutions has sales divisions focused on specific customer segments and a select line card strategy enabling an exceptional level of attention to the needs of its customers and suppliers. Visit www.ts.avnet.com/emea
Avnet, Inc. (NYSE:AVT), a Fortune 500 company, is one of the largest distributors of electronic components, computer products and embedded technology in the world. Avnet accelerates its partners’ success by connecting the world’s leading technology suppliers with a broad base of more than 100,000 customers and providing cost-effective, value-added services and solutions. For the fiscal year ended June 28, 2008, Avnet generated revenue of $17.95 billion. For more information, visit www.avnet.com.
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