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Avinity Systems launches Application Services for RenderCast™ Greatly simplifies deployment of interactive TV applications


Hilversum. – the Netherlands. Avinity Systems BV (Avinity) introduces Application Services for RenderCast™, a revolutionary approach to deployment and management of interactive TV applications. The RenderCast™ platform enables rich interactive services and on-demand Internet content over any network to any two-way Set- Top Box.

While traditional interactive TV applications have to be integrated into each individual operator network and platform, this new approach deploys application on Internet based servers, accessible by all operators. Application Services for RenderCast™ automatically handles application deployment, versioning, monitoring, statistics, as well as video transcoding, load balancing and redundancy, and is already being used by several leading content providers.

“This new approach to application deployment greatly reduces cost and complexity of launching and managing rich media content on different networks for both content provider and operator” says Heidi Vogel, VP Content & Tools Avinity. “The usage based pricing model provides a very low barrier to launching interactive TV content.” Avinity is demonstrating its platform at IBC 2008 at its booth 5.B05 in hall 5. About Avinity Systems BV

enabling rich media on existing set-top boxes. Its customers include several Tier 1 Cable and IPTV operators as well as leading content providers. Avinity was founded in early 2005 and is based at the Hilversum Media Park in The Netherlands.


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