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New Prolong Website as Quick, Easy and Unique as Prolong Lubricants


WEBWIRE

IRVINE, CA -- December 29, 2004 -- Prolong International Corporation (AMEX:PRL), a technology driven consumer products holding company and parent of Prolong Super Lubricants, Inc., manufacturer and marketer of patented consumer automotive, commercial/industrial and household products, has launched a redesigned website -- www.prolong.com -- with easy navigation and comprehensive lubrication information for consumers, retailers, commercial and industrial customers and investors.

Site visitors can easily learn about engine lubrication for optimum vehicle maintenance and fuel economy, find out about Prolong’s patented lubrication technology, get news on the company and discover where to buy Prolong products. Customers can even conveniently purchase consumer sizes online. Automotive consumers can also learn more about Prolong’s Free Lifetime Engine Warranty, and view segments from the company’s exciting new infomercial, including seeing the company’s President, Elton Alderman, risk his life to prove the superior performance of Prolong Engine Treatment. The website also showcases Prolong’s participation in motor sports and features video of the popular and beautiful Miss Prolong, Marnie Capurro.

Prolong’s website not only focuses on consumer and commercial/industrial applications of Prolong’s flagship Engine Treatment but also features information on the company’s fuel additives, marine lubricants and automotive appearance products. A comprehensive commercial/industrial section features Prolong industrial products with information on the cost reduction and increased efficiencies they provide. Parties interested in becoming either U.S. or international distributors of Prolong’s consumer or industrial products may inquire about such opportunities through the site.

“Prolong enthusiasts have been waiting for our new website, and we expect the new site will effectively recruit many, many more Prolong fans,” said Marketing Vice President Lawrence Kahn. “The technical information, FAQs and testimonials provide convincing evidence that Prolong products provide exceptional lubrication performance, whether the application be the daily driver...or a major manufacturing plant.”

The new site is a major component of Prolong’s strategy to reach broader marketing segments in addition to its proven core audience of motor sports enthusiasts. Automotive DIYers -- Do It Yourself’ers -- consumers looking for ways to get better gas mileage and extend the service of their vehicle engines, fleet maintenance managers, and industrial users looking for ways to reduce down time and repair expense will all find lubrication solutions on Prolong’s new website, www.prolong.com.

Prolong Super Lubricants, Inc. is an operating subsidiary of Prolong International Corporation. Prolong International Corporation (AMEX:PRL), a consumer products holding company headquartered in Irvine, California, through its operating subsidiaries, manufactures, markets and distributes a complete line of patented lubricant and proprietary automotive, commercial/industrial and household products. The company’s products are marketed and sold under the brand name Prolong Super Lubricants(R) and are used in automotive, industrial and consumer applications. Prolong products are sold throughout the United States at major chain stores and auto retailers and in international markets. More information about Prolong International and its products can be obtained at http://www.prolong.com.

Forward-Looking Statements

Certain statements in this news release that relate to financial results, projections, future plans, events, or performance, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended and involve significant risks and uncertainties, including, but not limited to, the following: competition, cost of components, product performance and market acceptance of new products. The words “estimate,” “project,” “potential,” “intended,” “expect,” “anticipate,” “believe” and similar expressions or words are intended to identify forward-looking statements. The Company’s actual results could differ materially from those anticipated in such forward-looking statements as a result of a number of factors and conditions. These risks and uncertainties, and certain other related factors, are discussed in the Company’s Form 10-K, Form 10-Q and other filings with the Securities and Exchange Commission. In light of the significant uncertainties inherent in the forward-looking information included herein, the inclusion of such information should not be regarded as a representation by the Company or any other person that the Company’s objectives or plans will be achieved. These forward-looking statements are made as of the date of this release and the Company assumes no obligation to update such forward-looking statements.



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