Brazilian Women Fighting Back Against Macho Men: Books, not Jiu Jitsu, are the weapon of choice.
SELF-HELP IS THE SELF-DEFENSE OF CHOICE IN BRAZIL AS SMART WOMEN INVEST IN HEALTHIER RELATIONSHIPS. AMERICAN AUTHOR STEVEN CARTER IS REAPING THE REWARDS, WATCHING HIS RELATIONSHIP CLASSICS SIT AT THE TOP OF BRAZIL’S BIGGEST BESTSELLER LISTS FOR TWO FULL YEARS.
Thanks to its brilliant gamble on Ethanol, and the recent discovery of more than 800 billion dollars worth of oil reserves, Brazil is uniquely positioned to become the most powerful voice in Latin America in 2009. The middle class is swelling. Women are flocking to the big cities where extraordinary opportunities await and experiencing a level of economic freedom, equality, and power they could not have dreamed of twenty years ago. For women, that’s a whirlwind of change. And Brazil’s men are not happy about it.
The women of Brazil are using their income wisely to invest in the future. They are pumping money into the economy, and one of their smartest investments is books – self-help books that are helping them negotiate this brave new world. Women are learning to “just say no” to Brazil’s Machismo ways. They are changing the balance of power, following the road maps established by classic American self-help books of the 1980’s and 1990’s. And that’s where author Steven Carter enters the picture.
Two of Steven Carter’s self-help classics, “What Smart Women Know” and “Men Like Women Who Like Themselves” seem to have the answers that the women of Brazil are looking for. As a result, Carter’s titles have now celebrated 103 weeks on Brazil’s bestseller lists – that’s 103 weeks of being top ten in the country, regularly outselling authors like J.K.Rowling and Barack Obama.
Carter’s success was recently the subject of a Los Angeles Times feature story. To read this story, go to: http://www.latimes.com/features/books/la-et-self26-2008jul26,0,2920383.story
Marcos Pereira, co-founder of GMT Sextante, is not entirely surprised by the success of Carter’s work. Pereira is watching women move into the marketplace in a new and different way. “The role of women in the Brazilian culture and economy has evolved” explained Pereira, “If you think of the U.S. twenty years ago, I think this is happening now in Brazil. Women are rethinking their roles, enjoying their independence, embracing their success. And these books are providing an immensely valuable support system”
Steven Carter has already visited Brazil three times this year. He is currently studying Portuguese, hoping to make future media tours thru Brazil a bit more seamless. Still, the language gap does not seem to throw him. “I was worried at first” admits Carter, “but I now see clearly that the messages in these books are not lost in translation. Brazilian women are ready for growth, and my books clearly support that choice”
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