Inquisite’s Enterprise Feedback Management Q&A Series Offers Checklist for Successful Surveys

AUSTIN, TEXAS – December 5, 2008 - Inquisite, an established provider of Web-based software for easily collecting, understanding and managing feedback from customers and employees, today released the latest in an occasional series of postings from Inquisite Chairman and CEO James Martin, answering the most common questions regarding Enterprise Feedback Management (EFM).

EFM software transforms surveying from a single event, ad-hoc data collection process, into an automated, ongoing discipline with centralized management over the collection, distribution and analysis of customer and employee input, ensuring the right people have the right data at the right time to make informed business decisions.

In today’s Q&A installment, Martin answers a question about getting started in the survey process, by sharing highlights from his “Successful Survey Checklist.”

Q: As a company we recognize the benefits that Enterprise Feedback Management software can offer, but none of us claim to be experts when it comes to creating surveys. Are there “best practices” we can follow?

A: Over the years, I’ve learned a lot from our customers and partners as they’ve implemented tens-of-thousands of Inquisite-powered surveys with hundreds-of-thousands of recipients. Below is an abridged version of a “Successful Survey Checklist” we developed, which can be helpful in structuring surveys to achieve success. For a full version of the Checklist, drop me a note at jmartin@inquisite.com.

1. Determine the Business Purpose
o Why are you doing this survey?
o What decision are you trying to make?
o Who are the key stakeholders?

2. Design the Survey
o Make your questions clear and specific
o Start with easy questions and move to harder items
o Keep your survey as short as possible

3. Select the Sample
o Will you need to offer incentives to increase response rates?
o Is there any bias in your sample due to list selection, survey medium, invitation?

4. Implement the Survey
o Decide on whether or not you want to authenticate your survey (Authentication allows only one response per person, sends reminders only to those who have not responded and allows tracking of responses back to individuals if appropriate.)
o Determine when you will close the survey
o Test your Survey

5. Analyze and Report the Results
o Track your response rates
o Deactivate your survey to keep additional responses from coming in while you analyze the results
o Check for statistical significance
o Pick an appropriate graphical display to communicate each key result

For more information about deploying Inquisite software, please visit http://www.inquisite.com/Solutions.

About Inquisite
Inquisite is a leading provider of Enterprise Feedback Management (EFM) software and services. Inquisite’s comprehensive solutions facilitate the gathering, understanding and acting upon business-critical data, getting the right information to the right people at the right time. Leveraging Inquisite, critical data can be easily integrated with existing business processes and systems, providing enterprises with the confidence to make the right business decisions to drive their business forward. Headquartered in Austin, Texas, Inquisite sets the pace by providing the best combination of enterprise power, operational simplicity, and measurable value. Across every industry, hundreds of leading organizations around the world use Inquisite for their mission-critical customer and employee loyalty initiatives. Making the right decision has never been easier. For more information, visit www.inquisite.com.
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Wynn Hartley

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