PUMA and Genesis Group International form partnership to launch The Kit Team

PUMA, the fastest growing Sportslifestyle brand has teamed up with Genesis Group International Ltd., its exclusive licensee for pro teamsports in the UK and Ireland, to target grassroots football and rugby teams through a new website www.thekitteam.com

The Kit Team will provide an extensive range of PUMA kit and trainingwear, footwear and accessories to football, rugby union and rugby league teams. The Kit Team range will shortly be extended to include Gaelic sports gear and equipment, and eventually will provide sportswear and sports equipment for cricket, hockey and lacrosse.

The Kit Team Grassroots Teamwear Specialists

As part of the agreement The Kit Team site will be exclusively offering rugby clubs a service by which they can design their own PUMA kit – grassroots clubs will no longer be forced to play in standard hoops or stripes.

The Kit Team Sales Director, John Howarth, said “We’ve been working with PUMA for many years supplying professional football and rugby teams including Bath Rugby, St Helens RLFC and Reading football club. This licensing agreement is the result of the great service we’ve provided to our customers which has helped the PUMA brand gain on field presence in the UK marketplace.”

The plan is to increase the number of contracts with local sports clubs at all levels of the game through The Kit Team, a convenient and easy to use website at www.thekitteam.com
. The Kit Team website will make it easy to purchase any sports equipment a club or individual needs online, providing levels of service above that normally provided by other sports equipment retailers.

If you want further information on this exciting new development in sports equipment retailing please visit The Kit Team website at http://www.thekitteam.com/.

Contact Information

Julie Orange

Marketing, PR and Communications

The Kit Team

Contact via E-mail