Elizabeth Arden Counts Down To Christmas With Womanandhome.Com
Woman&Home Logo IPC Southbank has secured Elizabeth Arden, the prestige beauty company, as sponsor of the online advent calendar on www.womanandhome.com.
The sponsored advent calendar will give visitors of womanandhome.com the chance to win daily prizes from a host of Elizabeth Arden’s most popular beauty products and experiences. Prizes include luxury skincare gifts sets, Christmas Tote bags and Elizabeth Arden top-selling products such as The PREVAGE® skincare range and Eight Hour Cream Limited Edition.
The womanandhome.com advent calendar will be themed in Elizabeth Arden colours and users will see an Elizabeth Arden advertorial when they enter the draw to win the daily prize.
Tom Dean, senior marketing manager at Elizabeth Arden UK, says: “Christmas is a key time for cosmetics and skincare sales and this advent calendar on womanandhome.com is a great showcase for Elizabeth Arden products and gift ideas for Christmas.”
Linda Swidenbank, publishing director of woman&home, adds: “The advent calendar on womanandhome.com is really fun, engaging and interactive, and it is one of the website’s most popular features at Christmas. Elizabeth Arden beauty products are extremely popular with the woman&home audience so it is great to have them on board as sponsor.”
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Notes to Editors:
www.womanandhome.com is aimed at the increasing community of 40+ women online. It is interactive with lively forum boards and the successful online Supper Clubs network. Delivering the warmth and tone of the main magazine brand, the site offers an opportunity to obtain relevant lifestyle content, whether it’s style advice or seeking out the perfect recipe. Featuring inspiring galleries, reader events, competitions and opportunities to shop, more and more women are discovering it.
Published by IPC Southbank, woman&home is one of the fastest-growing lifestyle titles and it epitomises a ’brand new attitude’ for women. It was the first magazine to echo this new spirit and each month presents a stylish mix of content reflecting the way women live and work today. The magazine covers all areas of a woman’s life – but with a new spin. Whether it’s the people in her life, discovering new experiences, the latest trends in food, fashion or beauty; it’s all in woman&home and all beautifully presented on every page.
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